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From Spectators to Players: What the World Cup Taught Us About the Future of Interactive Entertainment

The 2026 FIFA World Cup marked a turning point in how fans engage with sports and digital entertainment. In this opinion piece, Fernando Mora explores how the growing demand for more immersive and interactive experiences is reshaping the future of iGaming, driven by sports content and technological innovation. Drawing on Playradar's experience, Sportradar's casino division, the author shares his perspective on the industry's next stage of evolution.

Enhancing Responsible Gaming Through Effective Training at PGS 2026

(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.

NOVOMATIC Week Peru highlighted its innovations for operators

(Lima, SoloAzar Exclusive).- The fourth edition of NOVOMATIC Week Peru gathered operators from all over the country in Lima in a personalized attention format that combined product exhibition, technical training, and commercial meetings. In a dialogue with SoloAzar, Katty López, Sales Director of NOVOMATIC Peru, highlighted the results of the showroom, analyzed the evolution of the Peruvian market, and reviewed the main innovations presented by the company for the sector.

LSports at the Peru Gaming Show: Building Presence, Opening Doors

(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.

Beyond the Final Whistle: Lessons from the FIFA World Cup 2026

As the FIFA World Cup 2026 enters its final days, Matt Sahakian, iGaming consultant and advisor, shares his reflections on how the world's biggest sporting event extends far beyond the action on the pitch. In this opinion piece, he explores how the tournament has become a meeting point for sport, innovation, regulation and business, while highlighting the growing role of regulated sports betting markets across Latin America and football's unique ability to bring people together across cultures.