Aristocrat partners with NOVOMATIC through its Awager platform

NOVOMATIC has entered into a collaboration with Aristocrat Leisure Limited through its Awager platform. Awager, now part of Aristocrat, is the pioneering provider of live slot streaming solutions that bridge the gap between land-based gaming and online entertainment. 

As the Awager platform expands its footprint across Europe, the team is excited to be working with NOVOMATIC, to responsibly deliver live-streamed authentic, land-based gaming content to players in regulated markets. By collaborating with NOVOMATIC, the Awager platform gains access to a proven portfolio of high-performing land-based titles, trusted market know-how, and decades of experience developing cutting-edge gaming technology for the European market. 

This will enable Awager to bring engaging land-based entertainment to its customers, while NOVOMATIC further extends the reach of its renowned slot content across land-based, online and live-streamed environments. Awager’s streaming platform uses a modular system and state-of-the-art studio technology to stream real physical slot machine experiences from dedicated casino studios. 

Multiple camera angles, authentic sound capture and a seamless digital interface replicate the atmosphere of a live casino floor with outstanding accuracy. Combined with NOVOMATIC’s established land based content, this creates a uniquely immersive player experience. 

Thomas Schmalzer, VP Global Sales and VP Product Management at NOVOMATIC AG, emphasized the strategic importance of the relationship: “Awager’s decision to work with NOVOMATIC highlights our role as the leading technology partner in Europe. By combining our long-standing land-based expertise with Awager’s pioneering streaming solution, we are extending the boundaries of the player experience and setting new standards for immersive gaming. This cooperation strengthens our presence in key markets and demonstrates the continued relevance of NOVOMATIC technology across all channels.” 

Roy Greenbaum, Awager Co-Founder & SVP said: “We’re excited to be working with NOVOMATIC to expand our footprint across key regulated markets and together we are setting a new standard for live, land-based slot experiences online in Europe. Great content is at the core of bringing the best entertainment responsibly to customers and their players. This milestone reflects our commitment to providing European players a unique online gaming experience with authentic and engaging slot content.”