Cirsa closes the purchase of Peru's main sports betting operator
⏱ 1 min read
(Madrid).- Cirsa, the gaming company owned by Blackstone, has acquired a controlling stake in the Peruvian company Apuesta Total, the main sports betting and online gaming operator in that country. Specifically, Cirsa has acquired 70% of the acquired company, although it does not detail the amount of the transaction.
Cirsa has acquired a controlling stake in the Peruvian company Apuesta Total, the main sports betting and online gaming operator in Peru. Specifically, Cirsa has acquired 70% of the acquired company.
“The operation is consistent with our acquisition strategy, focused on the online field, and positions Cirsa as a key player in the emerging Peruvian online gaming and betting market, regulated since March 2024, strengthening our omnichannel strategy in Latin America” , indicates the company in a statement sent to investors. Cirsa already had a presence in Peru. There it has 19 casinos and 74 betting shops.
Categoría:Gaming
Tags: CIRSA,
País: Spain
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
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