Cirsa closes the purchase of Peru's main sports betting operator
⏱ 1 min read
(Madrid).- Cirsa, the gaming company owned by Blackstone, has acquired a controlling stake in the Peruvian company Apuesta Total, the main sports betting and online gaming operator in that country. Specifically, Cirsa has acquired 70% of the acquired company, although it does not detail the amount of the transaction.
Cirsa has acquired a controlling stake in the Peruvian company Apuesta Total, the main sports betting and online gaming operator in Peru. Specifically, Cirsa has acquired 70% of the acquired company.
“The operation is consistent with our acquisition strategy, focused on the online field, and positions Cirsa as a key player in the emerging Peruvian online gaming and betting market, regulated since March 2024, strengthening our omnichannel strategy in Latin America” , indicates the company in a statement sent to investors. Cirsa already had a presence in Peru. There it has 19 casinos and 74 betting shops.
Categoría:Gaming
Tags: CIRSA,
País: Spain
Región: EMEA
Event
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