ICE London sets new record as attendance tops 40,000
2 minutos de lectura
(London).- ICE London 2023 has set a new attendance record. Outline figures which remain subject to independent audit confirm that last week's celebration of the international gaming industry was shared by over 40,000 unique attendees – the first time the show has broken through the symbolic figure.
The total compares to the 36,000 who attended ICE 2020 – the last edition of ICE pre-pandemic – and the 24,000 who participated in the scaled down edition of the show which was staged April 2022.

Stuart Hunter, Managing Director of Clarion Gaming stated: "It's very important to stress that the data is subject to independent verification however we are confident that ICE has broken through the 40,000 high point and in the process set a new attendance record for a show which in its original format dates back to the 1930's. Furthermore, the number of visitor days which measures return visits, stands at 79,000. Clearly these are really significant numbers and I believe they reflect the huge importance and value that visitors attach to their ICE experience."
He added: "From a sector perspective we know that 50% of ICE 2023 attendees operate in both land-based and online with 50% online only. Casino and Games was the primary area of operation for 20,000 attendees, with 13,000 focussed on Sports Betting.
"The growing importance of Payments was evident with 5,000 attendees citing it as their main focus and reason for attending. Additional stand-outs include an overwhelmingly positive response to ICE VOX which sold-out for the first time. 2024 will see further expansion of this important area to facilitate increased content and capacity. Significantly more than 80% of available stand space for the 2024 edition was re-booked by 16.00hrs on Thursday."
Categoría:Gaming
Tags: ICE London,
País: United Kingdom
Región: EMEA
Event
iGaming Club Conference Cancun
24 de November 2025
Levon Nikoghosyan Confirms iGaming Cancun’s Success and Future LATAM Expansion
(Cancun, SoloAzar Exclusive).- The vibrant energy of iGaming Cancun has set the tone for a new chapter in the Latin American iGaming industry. Levon Nikoghosyan, CEO and Co-Founder of AffPapa and iGaming Club, shared his enthusiasm for the event’s debut in Mexico, highlighting its impact on the regional market and the company’s ambitious plans for the future.
Thursday 04 Dec 2025 / 12:00
iGaming Club Cancún 2025 Concludes Successfully with Strong Connections in Its First LatAm Edition
(Cancun, SoloAzar Exclusive).- iGaming Club Cancún 2025 came to a close last night with a comprehensive experience of conferences, networking, and the AffPapa iGaming Awards LATAM gala, consolidating itself as a unique space for operators, affiliates, and providers in the region.
Thursday 27 Nov 2025 / 12:00
iGaming Club Cancún 2025: Affiliates, Operators, and Innovation Take Center Stage on Final Day
(Cancun, SoloAzar Exclusive).- The second and final day of iGaming Club Cancún 2025 unfolds today, bringing together operators, affiliates, and select B2B providers in a unique networking and conference environment that highlights the evolving dynamics of the Latin American iGaming market.
Wednesday 26 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

