Iforium makes LatAm market debut with Codere Partnership
⏱ 1 min read
(UK/Isle of Man).- Iforium, the leading casino aggregation platform provider, is entering the rapidly regulating Latam region for the first time following a significant Gameflex platform integration agreement with the leading operator Codere.
The multi-year deal will see Codere access Iforium’s market leading Gameflex aggregation platform via a single API integration, with phase one allowing the brand’s players in Mexico to choose from over 9,000 games from more than 100 gaming providers.
As regulation spreads across the region and more countries create legislative iGaming frameworks, Codere will be able to offer Iforium’s vast content portfolio to other markets including Columbia, Argentina and Spain.
Phil Parry, CEO of Iforium, said: “Regulated markets are opening thick and fast and we are pioneering the way for some of the world’s biggest brands to rapidly enter these territories with access to the industry’s best performing content.
“We’re delighted to partner with Codere and there is much more to come as and when regulation permits, and we will further power their growth as soon as this happens.”
Erez Leket, Product Department at Codere, said: “Iforium has set the benchmark when it comes to single integration casino aggregation and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”
Categoría:Gaming
País: United Kingdom
Event
SiGMA North America 2026
01 de September 2026
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
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