IGT Takes MLP Entertainment in Mexico to New Heights with Launch of RISE55 Cabinet
Monday 04 de May 2026 / 12:00
⏱ 2 min read
(Las Vegas).- IGT’s award-winning RISE55 cabinet recently made its Mexico debut and is already making an impact on casino floors across the region. Players at Cirsa, PlayCity Casinos and Winpot were among the first in the region to experience the RISE55. Designed to showcase IGT’s success in developing multi-level progressive (“MLP”) games, the RISE55 debuted with the award-winning Magic Treasures™ Gold game.
The high-performing MLP Magic Treasures Gold game epitomizes slot innovation and, as an acknowledgement of its initial success in North America, won the "Best Slot Product" category at the 2026 GGB Gaming & Technology Awards. The global game debuted in May 2025 and features a combination of money ball pots, a jackpot pick bonus, cash spins and free games. IGT’s Magic Treasures Gold is celebrated for pairing inventive mechanics with exciting features.
“As one of the first properties to bring the RISE55 to players in Mexico, we are seeing the value and excitement MLP titles bring to our gaming floor,” said Alejandra Magaña, a representative of CIRSA. “Our ongoing collaboration with IGT is part of our continued commitment to delivering engaging content for our players.”
Magic Treasures Gold is available in two base game themes, Emperor and Empress, and brings a new take on the iconic money ball feature with additional pots, credit values, and multipliers that can lead to big wins.
“IGT’s Magic Treasures Gold on the RISE55 has strongly resonated with players worldwide since its initial debut in North America,” said Michael Kos, IGT Senior Director Commercial Strategy, LATAM and EMEA. “We are certain the game will captivate players across Mexico with its pioneering base game mechanics and bonus triggers on stunning hardware.”
The RISE55 Mexico launch included six Cirsa, four PlayCity Casino, and three Winpot properties. This new-to-market cabinet features a crisp, 55-inch, ultra high-definition display with a reduced overall footprint for gaming floor flexibility. Set to a lower playfield for ultimate immersion, the RISE55 cabinet has enhanced side lighting to create an immediate attraction that enlivens the gaming area.
The RISE55 cabinet is supported by a diverse portfolio of core and premium games.
Categoría:Gaming
Tags: IGT,
País: United States
Región: North America
Event
SiGMA North America 2026
01 de September 2026
"Technology can be global, but execution in LATAM must be local": Borut Leban on Timeless Tech's Regional Expansion
(Mexico City, SoloAzar Exclusive).- Following a highly successful showing and a 'Best Aggregator 2026' award at SiGMA North America, Timeless Tech CEO Borut Leban reflects on the company's strategic growth across LatAm. In this interview, Leban discusses the necessity of deep market localization, concrete new business opportunities, and the upcoming launch of their unified retention ecosystem, Timeless Arena.
Friday 18 Sep 2026 / 12:00
BSW Highlights Validation and Growth Opportunities in the LATAM iGaming Market
(Mexico City, SoloAzar Exclusive).- In Q&A with SoloAzar, Betting Software (BSW) Head of Digital Marketing Ilia Chumak discussed the company's standout showcase in SIGMA North America. Highlighting the incredible energy of the region, Chumak noted that the event was a major success for BSW, resulting in active negotiations and verifying multiple deals straight from their booth.
Friday 18 Sep 2026 / 12:00
SiGMA North America Explores Affiliate Marketing After Sports Events
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026, Fernanda Figueroa, Affiliate Manager at 1win Partners, examined how affiliates can monetize sports events in LATAM beyond the initial traffic spike. During the conference “Beyond the Spike: How Affiliates Monetize Sports Events in LATAM All Year Round,” she discussed sports betting traffic, player retention, campaign localization and audience segmentation as key elements for extending the value of major sporting events.
Friday 18 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
