Novomatic & Parimax announce historical horse racing joint development partnership
⏱ 1 min read
(Chicago / Hunt Valley)- NOVOMATIC, one of world’s largest gaming technology suppliers and operators, and 1/ST TECHNOLOGY - a wholly owned entity of The Stronach Group, a global leader in Thoroughbred horse racing, pari-mutuel and fixed-odds wagering platform solutions - announced a joint development partnership between NOVOMATIC and 1/ST TECHNOLOGY’s subsidiary, PariMAX, a historical horse racing platform provider powered by 1/ST TECHNOLOGY’s AmTote pari-mutuel technology.
This partnership will bring NOVOMATIC’s portfolio of titles to new markets on PariMAX’s historical horse racing platform in the U.S. Furthermore, NOVOMATIC and PariMAX aim additionally to pursue other markets outside the U.S., subject to regulatory, technical and commercial feasibility, leveraging NOVOMATIC’s extensive, world-wide production facilities and distribution channels.
Rick Meitzler, CEO of NOVOMATIC Americas, commented: “We are pleased to work with PariMAX to be able to offer our library of games to new customers, through the historical horse racing platform. This fantastic partnership will enable us to open new markets as well as to grow our business in this segment.”
Paul Williams, CEO of 1/ST TECHNOLOGY, commented: "We are happy to partner with NOVOMATIC to bring some compelling new offerings to historical horse racing abroad and domestically. Together we can continue to prove that fully leveraging pari-mutuel wagering and horse racing content can succeed in growing the market for the benefit of the horse racing industry."
For more information about NOVOMATIC, please visit www.novomatic.com
For more information about 1/ST TECHNOLOGY, please visit www.1st.com/technology
Categoría:Gaming
Tags: NOVOMATIC,
País: United States
Región: North America
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
Enhancing Responsible Gaming Through Effective Training at PGS 2026
(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.
Wednesday 22 Jul 2026 / 12:00
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
Martin Ivanov: "Latin America remains one of CT Interactive's key strategic regions"
(Lima, SoloAzar Exclusive).- CT Interactive Chief Operating Officer Martin Ivanov reflects on the company's experience at the Peru Gaming Show, highlights the opportunities emerging in the Peruvian market, and outlines the company's strategic priorities for expanding across Latin America.
Thursday 16 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
