Visitor interest was accordingly high at the NOVOVISION™ sector of the NOVOMATIC stand as international operators took a deep dive into the manifold functionalities that combine casino management, efficiency optimization and player satisfaction in one powerful and yet highly scalable CMS solution. The system was presented at ICE in two distinct set-ups, showcasing the different functionalities and choices for club operations and for casino venues. A biometrically supported NOVOVISION™ access installation with elegant flap gates served as a divider between the two demo-venues.

Especially the casino side focused on a high-traffic architecture with options for TITO, Cashless or biometrically supported wallet solutions, highlighting detailed player tracking and attractive loyalty functionalities across a player journey that is highly individualized, appreciative and fully compliant with Responsible Gaming protocols.

A highlight in both demo set-ups was the triple version of a highly accessible new self-service station demonstrating its uses as a loyalty kiosk, as a promotional service point and as a Self-Registration Terminal (SRT), that turns customer registration into an intuitive, fast and secure self-service. The new NOVOVISION™ SRT uses 32” Full HD screen with PCAP touch that serves as an intuitive customer interface with customized language selection and clear menu navigation. It can be equipped with a customized registration set-up according to the individual operator preferences and prevailing regulatory requirements, fully satisfying detailed player tracking or anonymous play environments with a variety of optional components such as OCR document scanner, ID card reader, camera, QR code printer and more.

Another popular product premiere was the NOVOVISION™ panorama picture-in-picture feature that transfers the PTM player interface to the bottom game screen to enhance the usability, along with any other streaming content inserts. But also, the sophisticated NOVOVISION™ tournament solution as well as the latest functionalities for in-depth BI, jackpot management and powerful loyalty features drew large crowds.

Jens Einhaus, Head of Sales and Marketing NBS, says: “I am not exaggerating, when I say that this was the best ICE ever for us. Many factors have added to that. Apart from the excellent new location in Barcelona, the superb venue and well-planned show layout according to industry sectors as well as the new stand, it is definitely our product that is now attracting a lot of attention. And the reason is quite simple: it is an excellent solution for today’s and tomorrow’s CMS requirements. While many legacy casino management systems are approaching end-of-life and lack support for modern loyalty and jackpot programs, NOVOVISION™ has been developed from the ground up, by operators for operators. As a visionary state-of-the-art CMS platform, it is the sustainable and future-proof choice for operators who now need to assess whether their current CMS can comply with the increasingly complex gambling regulations. And, NOVOVISION™ has been designed as a solution.”