Why is tennis so popular to bet on?

With matches and tournaments unfolding globally every day for 11 action-packed months, fans are treated to a continuous tennis spectacle. At Sportradar, in 2023 we covered 90,000+ matches , offering enthusiasts a wide selection of odds, streaming and engagement tools both pre-match and in-play. Data availability means that bettors can analyse form, past performances, and statistics, empowering them to make more informed decisions.

The rise of live betting has been boosted by the proliferation of real-time stats, providing users with valuable insight into the current state of the match, and enabling them to respond to its ebb and flow, considering factors like momentum shifts, and in-game events. As the depth of live data has continued to develop, so have the types of betting markets available to customers. Real-time wagering, not only predicting the overall match winner but also delving into sets, games, and even individual points, is now becoming the norm. With more than 70 pre-match and live markets, including new micro betting opportunities, Sportradar ensures a comprehensive and thrilling betting experience for tennis enthusiasts.

What is the ATP?

Commencing in January 2024, Sportradar will provide official data and streaming for the betting industry, and official data for media, for all ATP Tour and ATP Challenger Tour events. The ATP Tour is the principal men’s professional tennis circuit and stands as the global stage for showcasing the top players at the most prestigious tournaments worldwide. The Tour culminates in the pinnacle event, the ATP Finals in Turin, which in 2023 saw eight titans including Djokovic, Alcaraz, Medvedev, and Sinner fiercely vying for the coveted trophy. It’s no surprise that in the past year alone, ATP Tennis garnered over 200 million unique views, marking an impressive 41% growth in its viewership3. Going forward, Sportradar will cover an exciting 250+ tournaments, featuring an additional 17,000 matches annually with ATP Service+, our new product suite.

What is ATP Service+?

ATP Service+ by Sportradar provides innovative and dynamic ways for tennis fans to connect with the sport. It leverages previously inaccessible deep data to provide next-generation, value-added products and services. Key features of ATP Service+ encompass augmented streaming, elevating live streams through immersive 3D animations, an expanded array of in-play betting markets, short-form video highlights, and a diverse selection of personalized and targeted betting products. These elements collectively enhance sportsbook performance, catering to Sportradar’s extensive network of global operators.

Check out the table below to see which products are coming in 2024.

ATP Service+

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