Sportradar Secures Major Client Wins on Strength of Managed Trading Services
Monday 01 de July 2024 / 12:00
⏱ 2 min read
(St Gallen).- Sportradar has significantly grown its Managed Trading Services (MTS) clientele in the first half of 2024, welcoming 44 new sportsbook operators to leverage its versatile and advanced operational capabilities.
MTS offers operators a customisable sportsbook management solution, enabling them to decide the extent of their in-house management or opt for external support. The solution enhances trading efficiency through AI and automation, facilitating real-time price adjustments and robust risk management. Year-to-date, Sportradar has processed more than 3.5 billion betting tickets via MTS for more than 200 clients, positioning the company as a global leader in liquidity among top bookmakers.
MTS provides operators with access to Alpha Odds, its AI-driven personalised odds technology. 16 of this year’s new MTS client intake have set-up their betting offerings using Alpha Odds, which last year boosted client profits by an average of 10% compared to a traditional odds solution.
Geographically, the adoption of MTS has been strong in South America, where Sportradar has emerged as the preferred partner for operators aiming to capture market share in newly regulated territories. In Brazil, 11 sportsbook operators have selected MTS, alongside significant client wins in Colombia, Ecuador, and Mexico.
In Africa, Sportradar added 13 new operators to its existing base of 35 clients across multiple jurisdictions in the region during the first half of 2024.
Moreover, Sportradar’s MTS has garnered traction across other regions including APAC, Europe, and the U.S., underscoring its global appeal and operational effectiveness in diverse market environments.
Michael Gandolfo, EVP Global Sales at Sportradar said: “As the market evolves and competition increases, operators more than ever need a partner to help them reduce time to market and establish a unique client offering. MTS provides sportsbooks with the technology and expertise they need to realise their business objectives in a hyper-competitive landscape.”
Categoría:Gaming
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
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Thursday 24 Sep 2026 / 12:00
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(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
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