The Amigo Advantage: Speed, Strategy, and Winning in LATAM
Friday 31 de October 2025 / 12:00
⏱ 2 min read
(Lisboa).- Amigo Gaming’s Gerard Busom Guillamet discusses LATAM’s iGaming growth, the company’s “glocal” strategy, and how partnerships with game aggregators like Timeless Tech drive success in Brazil’s regulated market.
Building Momentum Across LATAM
In the fast-paced world of iGaming, few providers have scaled as quickly and strategically as Amigo Gaming. With a deep understanding of both operator challenges and player psychology, the Barcelona-based studio continues to expand its footprint across Latin America through what Gerard Busom Guillamet, Senior Account Manager for LATAM, calls a “glocal strategy” — blending global reach with local insight.
During our conversation at SBC Summit Lisbon, Gerard shared how Amigo Gaming’s focus on market adaptability, certified content, and smart partnerships has made it a preferred name among operators looking for reliability and creativity.
Speed, Compliance, and Strategic Partnerships
Amigo Gaming entered Brazil’s newly regulated market with one goal — to act fast and act right. By certifying its entire portfolio immediately after regulation, the company gained a first-mover advantage and positioned itself as a compliant, trustworthy partner for licensed operators.
Beyond compliance, Amigo’s strategic use of game aggregators like Timeless Tech ensures its games are distributed seamlessly across diverse markets. Through a single API connection, operators gain access to a robust library of Amigo’s 100+ HTML5 titles, including favorites like Fruits Go Pop, Barbarian Stash, and the signature PIN WIN mechanic — Amigo’s unique twist on the Hold & Win format.
To explore how this partnership started, revisit our earlier feature:
? Amigo Gaming x Timeless Tech: Innovating the iGaming Industry
A Mobile-First Approach with Local Flavor
Amigo Gaming’s “intentional innovation” design philosophy combines proven mechanics with fresh themes, tailored to regional preferences. Every title is mobile-first, optimized for vertical gameplay and designed for instant accessibility — a must for LATAM’s mobile-driven audiences.
This combination of simplicity, speed, and engagement is what makes Amigo stand out in an increasingly crowded market. As Gerard notes, “Players today want experiences that feel familiar, yet exciting — and that’s what we build.”
Looking Ahead
With Brazil, Mexico, and Peru as core focus markets, Amigo Gaming is strengthening its partnerships with leading aggregators to expand faster and smarter. For operators, this means instant access to certified, player-tested, and mobile-ready content — all backed by a trusted distribution network through Timeless Tech.
Contact Timeless Tech to integrate Amigo Gaming titles into your platform
Categoría:Gaming
Tags: Timeless Tech,
País: Portugal
Región: EMEA
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
Martin Ivanov: "Latin America remains one of CT Interactive's key strategic regions"
(Lima, SoloAzar Exclusive).- CT Interactive Chief Operating Officer Martin Ivanov reflects on the company's experience at the Peru Gaming Show, highlights the opportunities emerging in the Peruvian market, and outlines the company's strategic priorities for expanding across Latin America.
Thursday 16 Jul 2026 / 12:00
Regulation and the Black Market in Latin America: Challenges and Solutions
(Lima, SoloAzar Exclusive).– As part of the Peru Gaming Show (PGS) 2026 conferences, gaming industry leaders analyzed one of the main challenges currently facing regulated markets in Latin America: the growth of illegal gambling. The panel "Regulation and the Black Market: Challenges and Solutions" brought together Carlos Fonseca, CEO of Gaming Law, as moderator; Neil Montgomery, founding partner of Montgomery & Associados; Tatiana Vásquez, founding partner of Vázquez Asociados; Karen Sierra Hughes, Vice President for Latin America, the Caribbean, and Spain at GLI; and Vanessa Cabrera, Director of the Control and Sanction Directorate of the DGJCMT-MINCETUR, who debated the causes of the black market, the available regulatory tools, and strategies to strengthen channeling toward legal gaming in the region.
Wednesday 15 Jul 2026 / 12:00
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