“The Argentine player is very demanding and faithful to new market trends”: Fabián Grous, Novomatic

NOVOMATIC inaugurated its new offices in Buenos Aires. We would like you to describe the new, modern facilities, technical support area and showroom.

The new office, located at San Antonio 461, CABA, covers 1,200 square meters, allowing the company to meet the growing demands of our clients in the region while maintaining the highest standards of service. Argentina is a dynamic and growing market, we firmly believe that the current situation in the country will improve, which is why we continue to invest in resources to reach our customers and introduce new launches. The company's design reflects NOVOMATIC's dynamic and innovative culture, reflecting the nature of the gaming industry. The new space includes a technical support area, administrative facilities and a showroom. We have made a significant investment and worked hard to create a creative and collaborative space where our human resources can find the right balance in a purpose-built environment. We are building an exclusive showroom where our customers can have a completely innovative shopping experience with personalized attention, connecting with the world of NOVOMATIC in an exceptional way. We would also like to inform you that since our new support is for the MyACP system, we provide 24/7 service to more than two hundred casinos around the world, bringing the unique capabilities of the Argentine human factor to all regions of the world.

What have been the most successful NOVOMATIC products in Argentina in recent years?

The most requested product trend in all casinos in the country is linked progressive games that allow players to participate in bonuses, free games and attractive features. NOVOMATIC responds to the demands of players and operators by generating new and spectacular games cabinets with advanced technology and proven quality in the market. THUNDER CASH Link, CASH™ CONNECTION™ and ULTRA BOOST - Link™ are undoubtedly our most successful products in the local Argentine market, achieving an excellent response from players and positioning NOVOMATIC at the forefront of the industry. Regarding our cabinets, we would like to mention the success of PHANTERA™, V.I.P. Lounge™ Curve 1.43 and FUNMASTER 2.27, which have been installed in Casino Club, Casino Buenos Aires, Casino Victoria, Golden Jack, Quilmes, Bingo Avellaneda, Casino Mayorazgo, Grupo Mac, Casino San Rafael, Casino Central, Fuente Mayor, Hotelera Emprender, Bingo Bahía Blanca and the new Alberdi room, which recently opened its doors in the city of Salta. These are just some of the casinos where we have installed our cabinets throughout the country, in more than fifty casinos. Another significant launch we are introducing is the Titan Roulette, which offers an attractive jackpot and sets a new trend in the market. As part of our extensive product range, we have launched the self-service sports betting terminals, NOVOMATIC Actionbook Plus 2.27, which expands the capture capacity of sports bets in sports bars..

What are the characteristics of the average Argentine player? What are their similarities and differences compared to other Latin American countries?

The Argentine player is, by definition, a very demanding player and faithful to new market trends. They enjoy products that provide ongoing attractions and bonuses and the opportunity to win significant prizes. Unlike some countries in the region, Argentine players prefer device time platforms. They recognize NOVOMATIC as an innovative company that always surprises players with new products. One difference with other Latin American markets is the preference of Argentine players for linked games.

What are the prospects for Argentina's traditional and online gaming sectors? And in Latin America as a whole?

Greentube, the unit of NOVOMATIC iGaming, offers a vast library of games for online casino operators in Argentina and the region. Online gaming has recently seen significant growth, especially in Argentina. This growth is attributed to the extensive experience of operators, now combined with iGaming platforms. Based on clear regulations and regulated markets, we believe that online gaming will continue to develop throughout the region.

What are your next steps in the region?

We will continue to serve the Argentine market by presenting our new games and cabinets. We will also continue our promotions and presentations in different casinos throughout the country to promote new launches and provide support for already installed products. We are also positioning ourselves in the markets of Paraguay and Uruguay, completing a regional strategy that will maintain NOVOMATIC as one of the most important players in the industry in the region.