As SmartSoft's team grew and the number of games expanded, there was a clear need for a new platform and visual style that genuinely reflects the company's unique identity. 

A New Website that Speaks for the Brand

SmartSoft launched a new website—a platform that goes far beyond a visual redesign. It now serves as the company’s digital business card, bringing together every aspect of its identity: brand values, culture, product philosophy, and people.

The website covers all the essential areas outlined in SmartSoft’s updated brand platform. From detailed insights into the company’s evolution to its career page showcasing open roles, the site offers a complete view into what drives SmartSoft forward. It allows visitors—be their potential partners, customers or candidates —to get a true insider’s look at the company.

Every update—from product launches to partnership announcements—will now live on this platform. The news section brings full transparency to everything happening within the company. It serves as the go-to destination for anyone interested in staying connected to SmartSoft’s journey.

Why the Change Was Essential

The updated visual identity and renewed brand platform made the website transformation not only timely but necessary.. The refreshed site was built to support the company’s next phase, offering a modern, structured e platform that aligns with SmartSoft’s long-term strategy.

A Clearer Position: Game Changers in Entertainment

With the launch, SmartSoft has made its positioning clearer than ever: the company is here to redefine the gaming industry.. By blending gaming with gambling, SmartSoft aims to redefine entertainment as a seamless, captivating experience. With cutting-edge visuals and groundbreaking gameplay, the company is not just attracting players—it is shaping a new kind of interactive entertainment.

Next Level with the Team

At the heart of SmartSoft’s evolution is its team. Developers, designers, strategists, and communication professionals collaborate daily to keep the company at the forefront of the industry. Their shared creativity powers continuous innovation and fuels the company's mission to challenge the status quo.

SmartSoft's core values drive this journey. Progress is not just about change for the sake of change, but about creating meaningful improvements that set new industry standards and their diversity keeps their games interesting and relevant for people all over the world.

Built on Values

SmartSoft’s brand platform reflects its long-standing values, rooted in the company’s internal culture, shaped by its legacy, and focused on the future:

Progress: SmartSoft innovates to redefine gaming, blending it with gambling for greater entertainment. For the company, change signifies progress—setting new standards and adapting to evolving industry demands. 

Entertainment: To create joy for both its team and users byhas always been company’s core value. 

Creativity: Creativity drives Smartsoft's innovation, generating new ideas, gameplay mechanics, and collaborative breakthroughs that surprise and engage players.

Cooperation: Teamwork and collaboration are essential at SmartSoft. The company fosters strong partnerships and supports each individual’s contributions to collective success. 

Guga Gotsadze, Managing Partner at SmartSoft, notes:
"Our brand values are at the core of everything we do. Staying up to date with industry trends while maintaining our principles of progress, entertainment, and creativity is essential for driving the future of gaming."

Introducing a New Visual Style

As part of their evolving brand platform, SmartSoft is also introducing a refreshed visual style that perfectly harmonizes with their innovative spirit. From their games to their website and other touchpoints, this new visual identity captures the progressive mindset that drives the company and pushes the boundaries of modern entertainment.

Vano Saginashvili, SmartSoft’s design team lead, explains:
"The updated visual style represents a new era for SmartSoft. The team aimed to create something bold, playful, and yet sophisticated. It’s about capturing the energy of the brand while maintaining a sense of trust and professionalism. Creating a new visual style was a challenging process. Our team is diverse, and that diversity greatly influences the products we create. Our goal was to design a visual identity that truly represents the essence of our company, showcasing our employees, our values, and the mission that drives us forward. 

Natika Berdzuli, Chief Marketing & Commercial, adds:
“In today’s fast-changing world, having an updated brand platform is essential for Smartsoft. It goes beyond just keeping up with trends; it’s about staying aligned with our core values and ensuring that everything we do reflects who we are as a company. The updated platform focuses on our commitment to innovation, diversity, and entertainment, allowing us to adapt to the evolving needs of our audience. By emphasizing these values, we not only remain relevant but also create a stronger connection with our customers, making it clear that we are dedicated to providing them with the best experiences possible."

As they continue to innovate, SmartSoft will remain at the cutting edge of entertainment, bringing fresh ideas and bold solutions to every project. Smartsoft’s activities and strategy will center around the  platform, and as a major player in the industry, it’s poised to make a significant impact—leading to plenty of exciting developments ahead.

SmartSoft will continue to be innovative and progressive, because, at the end of the day, it’s all about entertainment.

At the end of the day, it's all about entertainment.

SmartSoft’s new positioning is clear: they are game changers. Their aim is to break down the barriers between gaming and gambling, creating a seamless experience that keeps players engaged. By blending eye-catching visuals, innovative gameplay, and the excitement of gambling, SmartSoft isn’t just attracting players; they are creating an entirely new entertainment experience for them. 

With a progress-driven team, armed with boundless creativity, SmartSoft continues to experiment, test, and push the limits of what’s possible. This dedication to innovation keeps the company at the forefront of the industry.