Xtremepush CRM and loyalty marketing solution added to Sportradar suite of retention services
⏱ 1 min read
(St. Gallen).- Xtremepush, the leading provider of CRM and loyalty marketing, has announced a strategic agreement with Sportradar which includes the all-in-one solution including personalised communications and player retention toolset.
Xtremepush’s unified solution combines real-time Customer Data Platform, omnichannel activation, optimisation and gamification tools in a single solution.
The agreement enables Sportradar to help its operator clients identify and retain high-value bettors and customers likely to churn. Combined with the artificial intelligence capabilities that underpin Sportradar/Vaix’s predictive CRM & Personalisation technology, the new offering delivers highly-personalised omnichannel customer communications that drive retention and increase lifetime value.
The collaboration further solidifies Xtremepush’s trusted position as a long-term partner to the industry’s most prominent names, with its flexible technology proving to be a springboard to success for operators worldwide.
Tommy Kearns, CEO of Xtremepush, said: “We are excited to extend our partnership with Sportradar, a true industry leader. As an established figure within the betting industry working with tier-one partners all over the world, they expect the best. It is great to be building on the successes of our existing relationship.
“We look forward to delivering the full Xtremepush solution to Sportradar’s clients, enabling them to leverage our extensive suite of personalisation and communication tools for enhanced engagement and retention.”
Paolo Personeni, EVP managed betting services at Sportradar, added: “Combining Xtremepush’s solution with our own market-leading technology will enable our clients to enhance the communication they have with their customers. The engagement suite empowers clients to interact in a more meaningful, personalised way, leading to increased retention.”
Categoría:Others
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
AffPapa Conference Madrid 2026
18 de May 2026
Evoplay Highlights Innovation and Global Growth at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- Zhanna Tarakanova, PR Team Lead at Evoplay, shares insights on the company’s sponsorship of AffPapa Conference Madrid 2026, key industry trends, and upcoming expansion plans.
Friday 05 Jun 2026 / 12:00
GSH Online Media CEO Reflects on AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, Viorel Stan, CEO of GSH Online Media, discussed the growing influence of AI across the affiliate sector, the evolution of sports betting acquisition strategies, and how the company is positioning itself for long-term growth through technology, product development, and new B2B solutions.
Thursday 04 Jun 2026 / 12:00
"Industry Referees for a Day" Boosts Networking at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, held May 18–20 in Spain, SoloAzar once again embraced interactive formats that brought together executives, operators, affiliates, and suppliers from the online gaming industry. This year, the media outlet introduced “Industry Referees for a Day”—a social media video series inspired by soccer and refereeing. Sector leaders were invited to use red, yellow, and green cards to highlight practices that either benefit or harm the iGaming ecosystem, while also sparking fresh networking opportunities among attendees.
Wednesday 03 Jun 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
