Yggdrasil expands Serbian presence with Merkur partnership
Monday 10 de November 2025 / 12:00
⏱ 1 min read
(Sofia).- Yggdrasil has expanded its footprint in Serbia after partnering with global giant Merkur, making its portfolio of slot titles available to players in the regulated jurisdiction through the MerkurXtip brand.
The collaboration, facilitated through the supplier’s partnership with Bragg Gaming, brings both core Yggdrasil titles and content from the pioneering YGG Masters program to Merkur’s player base, strengthening the operator’s premium casino offering in the Balkan country.
Merkur’s local customers now have access to Yggdrasil’s extensive game library, including latest releases MexoMax 2 and Bob Marlin Goes Splashing, as well as the hugely popular Vikings series, alongside established favourites from the YGG Masters studios.
The agreement represents another strategic milestone for Yggdrasil as it continues to expand across regulated European markets, leveraging key partnerships to bring its content to new audiences throughout the region.
Jose Kadala, Chief Commercial Officer at Yggdrasil, said: “We're excited to expand our presence in Serbia through a major partnership with Merkur. We are confident that it will be a roaring success as we deliver both our proven core titles and innovative YGG Masters content to players.
“Serbia represents an important growth market for us, and this deal demonstrates our commitment to providing operators with exceptional player experiences across regulated regions.”
Nenad Aleksić, Head of Online Casino at Merkur, added: "Yggdrasil’s reputation for creating engaging, high-quality gaming content made them an ideal partner for expanding our offering.
“With a creative approach to game creation and the broad portfolio via the YGG Masters program, their games are a perfect addition to our already strong slot stable.”
Categoría:Gaming
Tags: Yggdrasil, MERKUR,
País: Bulgaria
Región: EMEA
Event
GAT EXPO CARTAGENA 2026
24 de March 2026
GAT Expo Cartagena 2026: A Strategic Gathering Driving Innovation, Business, and Regulation
(Cartagena de Indias, SoloAzar Exclusive).- On the second day of GAT Expo Cartagena 2026, the exhibition at the stands officially opened, where companies are showcasing their latest developments in products, systems, and platforms, marking the start of the event’s commercial activity. SoloAzar is on-site to capture the highlights of this key industry gathering.
Wednesday 25 Mar 2026 / 12:00
Coljuegos has transferred $3,6 billion to healthcare since 2022, highlights Marco Emilio Hincapié at GAT Expo 2026
(Bogotá).- During the GAT Expo Gaming and Technology 2026, the president of Coljuegos, Marco Emilio Hincapié, assured that in the Government of Change, $3.6 billion have been allocated to the subsidized health regime, equivalent to 41.84% of the resources generated by the gaming industry since 2012.
Wednesday 25 Mar 2026 / 12:00
Strong Attendance Marks the Academic Agenda at GAT Expo Cartagena 2026
(Cartagena de Indias).– High-level conferences and panels marked the opening of GAT Expo Cartagena yesterday at the Las Américas Convention Center. This kicked off the official programming of the fair, which brings together authorities, regulators, entrepreneurs, and industry experts. For eight continuous hours, participants engaged in technical, regulatory, and economic analysis within a dynamic sectoral conversation.
Wednesday 25 Mar 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.