The licences cover sports betting, as well as online casino games like roulette, baccarat, punto banco, blackjack, poker, online bingo and slots.

Soft2Bet’s entry into the Danish market is the latest strategic move for the operator group that is currently in the process of expanding its global footprint across several regulated markets. 

The move further grows the company’s presence in the Nordics, having secured a licence to operate in Sweden in 2019 from the Swedish Gambling Authority, Spelinspektionen. 

The company complied with all the country’s strenuous player safety obligations, proving to be fully compliant with its various regulatory requirements.

Peter Christian Noer, Head of Country Team at Soft2Bet said: “Achieving this licence is a huge moment for Soft2Bet. Our entire team has put in a tremendous amount of effort and worked tirelessly to ensure we met all the requirements and deadlines to achieve this important milestone in our company’s history.

“We now look forward to launching our innovative igaming brands on the Danish market that have proven successful in other jurisdictions because of their state-of-the-art features, unique game supply and strong player protection tools. We only launched in Sweden less than two years ago and have taken significant market shares there ever since. We are convinced that we can do the same on the Danish market before long.

“This massive achievement is the product of uncompromising dedication and one more great accomplishment for our outstanding team to be proud about. It’s also important to thank the Danish Gambling Authority for a positive, collaborative and helpful dialogue throughout the licence application process.”