Treasure Box Kingdom, the new game of IGT PlayDigital

What can players expect from this game?

Players can really expect a rich and entertaining experience.  The artwork is polished and slick and clearly represents the value of the game’s potential. Coins land frequently enough to award instant wins and clearly indicate to the player how close they are to triggering the Hold and Respin bonus. In fact, the Hold and Respin bonus itself has many exciting features and gives the player a chance to win the prominent Jackpots. For those players lucky enough to trigger the Free Spins, there are several additional benefits, including multiplied instant wins and guaranteed wins on every spin.

How does this compare with the market competition?

Treasure Box Kingdom is in line with current trends. The Hold and Respin feature has a regular hit rate so the player is likely to see it. This along with 243 ways, a 10-coin cost to cover and a popular Egyptian theme with fantastic vibrant visuals means it compares extremely favourably to our competition. 

What are the main features of this game?

Treasure Box Kingdom’s main features are the Coin feature which awards instant wins, the Hold and Respin bonus and Free Spins. All of this make the game extremely exciting and something that operators and players will enjoy. 

How does this game compliment the player experience?

Treasure Box Kingdom compliments the player experience by presenting its Egyptian theme with style, boldness, and wealth. The game’s artwork is all rendered with a high polish and a golden flourish that accentuates the potential value of each spin. A combination of 2D and 3D artwork has been utilised and blended together to deepen the player’s sense of immersion. The rich animations used to celebrate wins and transition between game screens further enhance the experience. All of this creates an unforgettable player journey.

How can customer promote this style of game?

Customers can utilise the always popular Egyptian theme. The treasure box itself suggests the idea of hidden treasures and opening a chest to reveal them, which has a strong visual presence. The colour palette is rich and primary meaning it can be easily replicated for promotional material.

Who is the target audience we had in mind when designing the game?

We really see the target audience for Treasure Box Kingdom as the Casino Gambler. 

What were some of the main considerations you had when making the game? [what did you want to improve, what was the underlying goal]

The main challenge was presenting the original, multiple-screened game as a single screen without losing clarity and excitement. We also didn’t want to overcrowd the screen and leave the player feeling overwhelmed, so we worked very hard on the layout to ensure all elements of the game were clearly represented and well-balanced.

Some maths changes were required at quite a late stage meaning we had to remove persistence form the game. The result has proven to be a much more stream-lined and focused overall experience.