World Cup fuels surge in women's sports betting
Thursday 17 de August 2023 / 12:00
⏱ 1 min read
(United Kingdom).- British bookmakers have seen a surge in the number of bets placed on the Women's World Cup compared with previous years, though the timing of the matches meant betting volumes were down on last year's European Championship.
Betting on the co-host and semi-finalist Australia saw a 200% increase, fuelled by the Matildas strong run.
The size of the women's sports betting market has grown rapidly, with soccer clocking an annual market growth rate of about 20% since 2020, according to a study conducted by the German Sport University Cologne published in July.
Soccer leads the way in terms of the number of people betting and placing bets, and the number of women betting on women's soccer has doubled annually, the study said.
Last summer's European Championship was the biggest women's event for Flutter (FLTRF.L) and Entain and women's sports have shown to be a lucrative opportunity for bookmakers and the betting industry.
The number of bets placed on the World Cup made a record of 1.5 million online bets that had benn placed on last year's Euros.
by Yadarisa Shabong
Categoría:Online Games
Tags: Sin tags
País: United Kingdom
Región: EMEA
Event
SiGMA North America 2026
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