World Cup fuels surge in women's sports betting
Thursday 17 de August 2023 / 12:00
⏱ 1 min read
(United Kingdom).- British bookmakers have seen a surge in the number of bets placed on the Women's World Cup compared with previous years, though the timing of the matches meant betting volumes were down on last year's European Championship.
Betting on the co-host and semi-finalist Australia saw a 200% increase, fuelled by the Matildas strong run.
The size of the women's sports betting market has grown rapidly, with soccer clocking an annual market growth rate of about 20% since 2020, according to a study conducted by the German Sport University Cologne published in July.
Soccer leads the way in terms of the number of people betting and placing bets, and the number of women betting on women's soccer has doubled annually, the study said.
Last summer's European Championship was the biggest women's event for Flutter (FLTRF.L) and Entain and women's sports have shown to be a lucrative opportunity for bookmakers and the betting industry.
The number of bets placed on the World Cup made a record of 1.5 million online bets that had benn placed on last year's Euros.
by Yadarisa Shabong
Categoría:Online Games
Tags: Sin tags
País: United Kingdom
Región: EMEA
Event
AffPapa Conference Madrid 2026
18 de May 2026
BeSoccer explains its participation in AffPapa Conference Madrid 2026
(Madrid, SoloAzar Exclusive).- In an interview with Cristina Cano Meneses, AdOps and Link Building Manager, and Lamin Sane García, Account Manager of BeSoccer, the company's representatives reviewed their participation in AffPapa Conference Madrid 2026, where the firm presented its advertising solutions and strengthened ties with operators, affiliates and strategic partners in the global iGaming and sports betting industry.
Monday 01 Jun 2026 / 12:00
StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.
Friday 29 May 2026 / 12:00
The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.
Friday 29 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
