ALEA launches new-look affiliate programme

 The programme has been renamed ALEA Affiliates, and boasts a new logo and website design. In addition, its scale and scope has been expanded to cover the operator’s two brands, SlotsMillion and LadyLucks.  

The ALEA Group recently acquired LadyLucks from IGT for an undisclosed sum. The site is already benefitting from the ALEA touch, with the number of game providers more than tripling from two to seven.

Affiliates working with ALEA benefit from an arsenal of marketing tools, including real-time data and stats, promotions and free games, banners and customisable landing pages, personalised information feeds and a vast image library.

They can also take part in unique AFF Races. Affiliates must meet certain KPIs – increase NDC month-on-month, share weekly promotions, etc – with those earning the highest score winning an all-expenses paid trip to ALEA’s Barcelona office.

Representatives from ALEA Affiliates will be at the Berlin Affiliate Conference (2-3 November) and will be on hand at stand (L22) to talk to delegates about its new programme, The AFF Race, and the acquisition of LadyLucks.

Alexander Tomic, ALEA Co-Founder, said: “The rebrand to ALEA Affiliates forms part of the group’s wider strategy to expand into a global gaming company.

“ALEA Affiliates fits seamlessly with the ALEA brand, and is the perfect platform from which affiliates can work with our SlotsMillion and LadyLucks propositions.”

Thomas Hernandez, Affiliate Manager at ALEA Affiliates, said: “We are thrilled to pull back the curtain on our new and improved affiliate programme, ALEA Affiliates.

“Affiliates can still expect the same great tools, service, and revenue models as before, but with the option to drive traffic to additional brands.

“Our new-look programme, the launch of AFF Races, and the LadyLucks acquisition marks a new and exciting dynamic for ALEA. We look forward to meeting with affiliates at the upcoming BAC and SiGMA conferences and presenting all the new aspects of ALEA Affiliates.”

For more information on ALEA Affiliates, visit: www.aleaaffiliates.com