Altenar Appoints Mitchell Harrison to Drive North American Growth

Altenar has named new sales director

Altenar appoints Mitchell Harrison as its new sales director, strengthening its commercial team as the sportsbook technology provider continues to expand its footprint across Europe and North America.

Mitchell Harrison has 20 years of experience in sales and business development

Harrison brings more than 20 years of experience in sales and business development, including eight years in iGaming and sports betting. His career includes roles at SBTech, DraftKings, Genius Sports and GiG, spanning sportsbook technology, supplier partnerships and international business development.

He said: “Joining Altenar feels like a natural culmination of my background across the sportsbook industry, and I’m excited to be part of the team for this next phase of major growth.

“Having worked on both the B2B and operator sides of the industry, I bring a relationship-first approach, strong commercial strategy expertise and a clear understanding of what operators need from a technology provider.

“Altenar’s values and mindset matched perfectly with me, particularly its focus on a sportsbook that can adapt to an operator’s brand, regulatory requirements and local player preferences.

In his new role, Harrison will focus on expanding Altenar’s footprint across key Tier-1 markets, including Europe and North America.

Statements by Altenar commercial director

Charlie Williams, commercial director at Altenar, said: “Mitchell combines extensive sportsbook, technology and commercial experience with a strong understanding of both established European markets and the rapidly-developing North American landscape.

“His experience across major B2C brands, alongside his work with leading B2B suppliers, gives him a strong perspective on what operators need from their technology partners. We are pleased to welcome Mitchell to the team and look forward to building on our commercial growth across these markets.”

The new appointment supports Altenar’s continued expansion across regulated markets, with the company providing flexible sportsbook technology designed to adapt to operators’ brands, local market requirements and player needs.