Altenar Appoints New Sales Manager for Latin America

Expanding Altenar's Commercial Footprint in Latam

Nicolás Seccatore will help spearhead Altenar’s commercial expansion across Latin America, focusing on establishing value-driven sportsbook partnerships with tier-one operators and major regional brands.

Bringing extensive experience in commercial strategy and sportsbook operations within the iGaming sector, Nicolás has a proven track record of helping businesses navigate the right market opportunities, scale enterprise-level operations, and capture significant market share.

Altenar's premium sportsbook solution is driving profound financial transformation for operators across the LatAm region. By delivering flexible trading tools, comprehensive player-level insights, and fully customised betting experiences, Altenar empowers clients to optimise their profit margins, ensure operational stability, and sustainably scale their businesses within this dynamic and highly competitive market.

Highlighting how localised expertise fuels this commercial momentum, Diego Salas, Sales Director at Altenar, commented on the team's latest addition:

"Nicolás's appointment strengthens our commercial capabilities in Latin America. His understanding of local markets, combined with his experience in sportsbook operations and commercial strategy, will be valuable as we build new partnerships across LatAm."

Leadership Perspectives on Regional Growth

Nicolás Seccatore, Sales Manager at Altenar, said:

"I’m thrilled to join the Altenar team as part of its expansion strategy across the region. Scaling in Latin America requires more than being the industry's premier sportsbook platform. It demands understanding the dynamics of each country, navigating unique regulatory challenges, and aligning closely with each operator's specific goals.

“I'm looking forward to bringing my regional experience to the team, helping our partners strengthen their positions and achieve sustainable growth."