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Others

Aristocrat appoints Matthew Primmer Chief Product Officer

Thursday 29 de February 2024 / 12:00

2 minutos de lectura

(Sydney).- Aristocrat Leisure Ltd, has announced the appointment of Mr Matthew (Matt) Primmer to the position of Chief Product Officer, reporting directly to Aristocrat CEO & Managing Director Trevor Croker.  Mr Primmer’s appointment is effective immediately.  He will join Aristocrat’s Executive Steering Committee, and remain based at the company’s offices in Las Vegas, Nevada.

Aristocrat appoints Matthew Primmer Chief Product Officer

Mr. Primmer comes to the role with over 20 years’ experience in the global gaming industry, including ten years at Aristocrat in a range of senior product strategy, insights and leadership roles in Australia and the United States. 

Mr. Primmer has been Chief Product Officer at Aristocrat Gaming for four years, leading Design & Development (D&D) in Aristocrat’s largest operating business, with casino game content and hardware comprising its most strategically important portfolios.  He previously held marketing and sales roles at Ainsworth Game Technology and Shuffle Master.  He also holds a Bachelor of Commerce from the University of Wollongong.

Mr. Trevor Croker,  CEO & Managing Director at Aristocrat, said: “I am delighted to elevate a global gaming executive of Matt’s calibre to our leadership team.  Over the past decade, Matt has made a strong contribution to building and extending Aristocrat Gaming’s global product leadership, fostering our outstanding creative and technical talent, championing D&D and placing customer needs at the centre of our product strategy.”
 
“Matt’s appointment brings additional, proven gaming experience to the executive team.  In his new role, Matt will help us maintain an enterprise view of product strategy as our business grows to encompass a broader range of product verticals, while also ensuring the most effective allocation of D&D investment”,  Mr Croker concluded.
 
Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver world-leading mobile and casino games which entertain millions of players across the globe, every day. 

An ASX20 listed company, headquartered in Sydney, Australia, it has three operating units in Aristocrat Gaming, Pixel United (encompassing the Product Madness, Plarium and Big Fish Games business units) and Anaxi (online RMG). Aristocrat has more than 7,400 employees in over 20 locations around the world, united by the common mission of Bringing Joy to Life Through the Power of Play.  For more: www.aristocrat.com.

Categoría:Others

Tags: Aristocrat,

País: Australia

Región: Oceania

Event

SiGMA Central Europe

03 de November 2025

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(Rome, SoloAzar Exclusive).- WorldMatch made a powerful impact at SiGMA Central Europe 2025 in Rome, showcasing its cutting‑edge portfolio of iGaming content and celebrating a landmark achievement: being named Best Game Provider Italy 2025. Commercial Director Gabriele de Lorenzi highlighted plans for bold content diversification and international expansion, setting the pace for the next era of iGaming growth.

Tuesday 25 Nov 2025 / 12:00

Uplatform Captivates SiGMA Central Europe 2025: Fresh Ideas, Juicy Results

(Cyprus).- At Fiera Roma, where countless booths fought for attention, only one stopped attendees in their tracks and sparked the reaction, “You have to see this”—Uplatform’s standout showcase.

Thursday 20 Nov 2025 / 12:00

SiGMA Central Europe: An Exclusive Conversation with GR8 Tech’s Chief Sales Officer Yevhen Krazhan

(Rome, SoloAzar Exclusive).- In this interview, Yevhen Krazhan, Chief Sales Officer at GR8 Tech, discusses the cutting-edge products and solutions showcased at SiGMA Central Europe, the audience’s enthusiastic response, and how GR8 Tech is carving out a strong position in high-growth regions such as MENA, Africa, and Latin America.

Thursday 20 Nov 2025 / 12:00

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