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Fast Track Collaborates with 4Play to Revolutionize Player Engagement in Brazil

Wednesday 10 de July 2024 / 12:00

2 minutos de lectura

(Malta).-Fast Track, the leading player engagement platform built specifically for the iGaming industry, is thrilled to announce its latest partnership with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Fast Track Collaborates with 4Play to Revolutionize Player Engagement in Brazil

Fast Track, the leading player engagement platform built specifically for the iGaming industry, is thrilled to announce its latest partnership with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

 Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

 4Play's decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

 "We are excited to partner with Fast Track to elevate our player engagement strategies,” said Mateus Ihering, Chief Operating Officer of 4Play. “Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency.”

 Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

 Simon Lidzén, Co-Founder and CEO of Fast Track, commented, “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

Categoría:Others

Tags: Fast Track,

País: Malta

Región: EMEA

Event

Peru Gaming Show 2025

18 de June 2025

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(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.

Tuesday 15 Jul 2025 / 12:00

Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)

(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.

Monday 14 Jul 2025 / 12:00

“Localization is a critical factor for success in Latin America:” Roman Bogoduhov, Endorphina

(Lima, SoloAzar Exclusive).- In this Q&A, Roman Bogoduhov, Endorphina Senior Business Expansion Manager – LATAM, shares his experience at recent PGS 2025, highlighting an improvement in the number of participants, greater activity and new platforms and operators. Read more about Endorhina new releases, the Peruvian regulation and new market insights in this article.

Friday 11 Jul 2025 / 12:00

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