Journey to the heart of NOVOMATIC

We have traveled to Vienna to see the central core of a large company such as the NOVOMATIC AG Group. Founded in 1980 by Prof. Johann Graf, it has established itself as one of the largest manufacturers and solutions providers worldwide, with 14 production plants in 11 countries and 32 R&D centers in 15 countries. They are exporters par excellence of high-tech electronic games to more than 100 countries and operate in more than 50 countries, covering around 2,100 online and traditional casinos.

Our visit had the objective of getting to know the heart of this giant, the headquarters where it all began. It is a property of more than 120,000 square meters, where approximately 1,200 employees work and in the production they manufacture around 90% of the NOVOMATIC AG Group's final products.

The corporation shows its commitment to sustainable values by having soon one of the largest rooftop solar panel installations in Lower Austria, covering 20,000 square meters on the company's roofs and achieving a significant energy reduction in the production chain, structured entirely on the ground floor of the company.

During the tour, we explored each manufacturing area, from the motherboard of the equipment to the manufacturing of terminal structures. We entered the plastics area, where they take also recycling into account for the creation of internal parts and cables. A curious fact is that they have their own cable production plant in Veszkény , Hungary, since each terminal requires 250 meters of wiring.

Subsequently, we headed to a large carpentry department, including an interior design studio. Here, they cover all the needs for creating a casino-hotel, planning, producing and assembling walls, furniture, commercial equipment, offices and slot accessories. 

This approach shows that they are manufacturers dedicated to the excellence of their services as gaming terminals. An additional fact of interest is that they manufacture their own tools, evidencing their commitment to controlling both technique and quality throughout the production process.

In addition to manufacturing gaming terminals, they provide security systems such as NOVOVISIONaccess and payment technologies such as NOVOVISIONpay or NOVO Cash, and offer a wide variety of solutions for sports betting, such as the NOVOMATIC ActionBook Edge 1.423J.

They produce 200 game titles annually, having about 20 game studios around the world with a staff of 1,100 graphic designers. The iGaming division of NOVOMATIC Greentube is stepping stronger and stronger in these new changes that are emerging in the industry, dedicating special attention to the particularities of the markets of the Netherlands and the United States.

Our guide was Alexandra Lindlbauer, Head of Group Communications. Such a massive and high-level company could be related to a distant or impersonal treatment and we found the opposite. Our experience was more than gratifying. It was a very familiar, warm environment, where they provide a very good quality of business life for their workers.  They are as well involved in teaching thirteen types of apprenticeship trainings and have 3 generations of employees. Alexandra, with 12 years of experience in the company, affirms that the great context that is generated in the business makes NOVOMATIC chosen as one of the best in terms of benefits for workers. She confirms this with the awards for “Best Employer” by the MARKET Institute in 2023 and 2022, which evaluates leading companies in the federal states of Burgenland, Lower Austria and Vienna.

The tour of the factory culminated on the upper floor, where a large casino-themed display was created, displaying a big variety of finished products, such as V.I.P X Cabinets terminals, Novo Unity Pro, LOTUS ROULETTE Genius, and security system products NOVOVISION and NOVOMATIC ActionBook betting terminals.

Our visit to Gumpoldskirchen ended with a working lunch with Alexandra Lindlbauer and Stefan Krenn, Authorized Representative at that time and recently appointed new member of the Executive Board of NOVOMATIC AG where we were able to gain valuable information about the company and its success story.

Outside of work, we had the opportunity to share and compare the traditions of Austria and Argentina, explore the uniqueness of Vienna and its world-famous Opera House. All of this was complemented by the experience of enjoying excellent wine and tasting local cuisine.

We extend our special thanks to Stefan, Alexandra, and the NOVOMATIC AG Group for kindly having us. This experience has offered us an invaluable opportunity to better acquaint ourselves and deepen our understanding of the industry background and processes.