Maxwell transitions to LSports following a distinguished nearly eight-year tenure at Flutter Entertainment, the parent company of Paddy Power. Most recently serving as the Head of Football, Maxwell played a pivotal role in managing risk and pricing for the world’s largest online betting company. His journey through the Flutter ecosystem began in 2018 at Sky Betting & Gaming, where he excelled on the in-play football desk before ascending to leadership roles in Dublin, including Head of In-Play Football.

The role will see Maxwell enabling LSports to provide fully-managed risk operations to its customers.

“Harrison’s deep expertise in trading and his experience within a powerhouse like Flutter make him the perfect fit for our ambitious growth strategy,” says Dotan Lazar, Co-Founder and CEO of LSports. “His leadership role will ensure our trading services continue to innovate and provide leading-edge solutions to our expanding client base.”

Based in Dublin, he will be instrumental in leading the next stage of growth for LSports’ global clientele, which includes industry giants, such as Betsson and Superbet.

“I am incredibly excited to join LSports at such a transformative time for the business,” says Maxwell, the newly appointed Trading Director at LSports. “LSports has established itself as a true innovator in the sports data space. I look forward to scaling our trading operations and helping to drive the next chapter of success for this exciting business and its global partners.”

The appointment comes during a period of significant momentum for LSports as it continues to solidify its position as the premier “one-stop-shop” for all sportsbook operations.