MERKUR UK Launches 3 year university partnership to innovate next-generation gaming technologies
Tuesday 16 de July 2024 / 12:00
⏱ 1 min read
(United Kingdom).- MERKUR UK is pioneering the development of the gaming machines of the future following a partnership agreement with the University of Central Lancashire (UCLan).
A group of ten students from the University’s technology department will participate in the three year project entitled ‘The next generation of gaming technology’.
The research project will explore machine design, the use of composite materials to reduce manufacturing and transport costs and how AI can be applied in predictive machine maintenance.
Sascha Blodau, General Manager at MERKUR UK said: “I am delighted to confirm this dynamic project which will bring a fresh and exciting perspective on how technology can be deployed to develop the next generation of gaming machines.”
He added: “This type of collaboration is a first in the UK land-based sector and the outcomes could well have profound implications for the way in which gambling entertainment is delivered to and enjoyed by players.”
MERKUR UK joins an illustrious list of UCLan research partners which includes NASA, the English Football Association, the Professional Golfers Association and the International Olympic Committee.
Categoría:Others
Tags: Sin tags
País: United Kingdom
Región: EMEA
Event
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