Conceived by the Daxx Omnimedia agency, the campaign is designed to strengthen the brand's presence on the national scene, focusing on the exponential growth of the betting sector and promoting the company's recently launched digital account, known for its 24/7 humanised service with Pay4Fun on the streets.

A campaign by people and for people

Unlike conventional strategies involving celebrities, Pay4Fun on the street decided to give the lead to its own employees. This unique approach emphasises the brand's transparency and proximity to its customers, while at the same time valuing the team that contributes daily to the company's operation. 

“We want people to know that, as well as technology, we are a company of people for people, with agile and human service. This campaign is an important milestone for us to show the essence of Pay4Fun and, at the same time, strengthen the launch of our digital account.” commented Fabricio Murakami, Pay4Fun's CMO.

Strategic presence on the streets

The campaign has been running since 26 October and will continue until 15 December. Using digital billboards (DOOH) in highly visible areas, especially near sports arenas and on transport vehicles such as Uber and 99, the campaign covers a strategic network that also includes screens on newsagents and bus shelters. These points were chosen to reach the target audience on the main days of sporting events, Wednesdays, Saturdays and Sundays, in capital cities such as São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre and Curitiba. 

A new chapter for Pay4Fun

The launch of this campaign represents an important turning point in Pay4Fun's trajectory. For the first time, the fintech is investing directly in contact with the end user, aiming to attract different consumer profiles with a versatile and easy-to-use digital account. This transition to B2C marketing reflects Pay4Fun's commitment to offering solutions accessible to all, strengthening its presence in the national market.

The campaign has already been featured in renowned media outlets such as Folha, PropMark, MKT Esportivo and Creativos BR, and continues to arouse public and media interest throughout its run. With this action, Pay4Fun reinforces its mission to bring transparency and excellence to the payments market, always keeping the customer as a priority.