New Annual Activity Report: EGBA Highlights Key Achievements And Latest Members Data

The association, representing Europe’s leading online gambling operators, has published its Annual Activity Report. The report showcases EGBA’s key achievements and provides valuable insights into the European online gambling market through aggregated market data from its members.

The Annual Activity Report 2025 details EGBA’s achievements across several areas. The 4th annual European Safer Gambling Week expanded to a record 26 countries with 195 stakeholders participating, reaching 3 million citizens with important safety messages. EGBA’s annual sustainability reporting revealed record usage of safer gambling tools, with 21 million customers (65% of total) using safety tools and over 67 million messages sent to players to promote safe and sustainable play.

EGBA conducted a second monitoring exercise of its pan-European responsible advertising code, focusing on minor protection measures. The association advanced its anti-money laundering initiatives, organising workshops to educate industry stakeholders about the EU’s new AML framework. The association strengthened its industry representation with Superbet Group, LeoVegas Group, and Sumsub all joining as new members.

The report also presents aggregated 2024 European online gambling market data from the association’s members,[1] including information about their combined gross gaming revenues, stakes, return to player rates, customer winnings, products, and licenses. The data reveals a 15% increase in the combined online gross gaming revenues[2] of EGBA members to €13.5 billion in 2024, with casino games representing 51% of total revenue.

“It was a significant year for EGBA: our membership expanded, we hosted a record-breaking European Safer Gambling Week that reached over 3 million citizens with safety messages, and we provided input into many important policy discussions.

As Finland completes its transition from a monopoly to a licensing system, all EU member states will soon have some form of multi-licensing framework for online gambling. This is a major milestone, representing a fundamental change in Europe’s regulatory landscape over the past 15 years, and validates our view that competitive, well-regulated markets are the best way to protect consumers. Looking ahead, we’ll continue to promote effective policies that support safer gambling and address remaining anti-competitive regulation and practices.” – Maarten Haijer, Secretary General of EGBA.

European Online Gambling Market Data from EGBA Members (2024)

Licenses

• Collectively hold 321 licenses to offer their services.
• Licensed in 21 European countries.

Revenues

• Combined online gross gaming revenue (GGR) reached €13.5 billion, representing a 15% annual increase.
• This revenue accounts for approximately 30% of Europe’s total online GGR.

Stakes

• Processed 177.7 billion individual stakes, a 31% yearly increase.
• Total stake value reached €215.6 billion, reflecting an 11% increase.
• Average stake value was €1.20, a 14% decrease.

Customer Winnings

• Average return to player (RTP) rate of 93.7%.[3]
• Delivered €202.1 billion in customer winnings, an 11% annual increase.

Products

• Casino games led revenue generation (51% of GGR at €7.0 billion), followed by sports betting (41% of GGR at €5.5 billion).
• Other products included poker (4% of GGR at €0.5 billion), bingo and other gambling products (2% at €0.4 billion), e-sports and virtual betting (each 1% at €0.1 billion).
• Casino games revenue increased 22% yearly, while sports betting revenue grew 15%. Bingo and other gambling products showed a 19% increase, as did e-sports with 16% growth. Virtual betting had similar revenue levels, while poker decreased by 5%.
• Within sports betting, pre-match betting accounted for 63% of revenue, compared to 37% generated by in-play betting.