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Reports

Brazilians and sports betting: survey insights

Monday 13 de May 2024 / 12:00

2 minutos de lectura

(Brasilia).- 17% of Brazilians have invested in sports betting apps in the last 12 months, according to the ‘Panorama Apps 2024’ survey, carried out by Opinion Box in partnership with Mobile Time.

Brazilians and sports betting: survey insights

According to the survey, which interviewed 2,003 people, there is a higher prevalence among men (21 per cent) compared to women (14 per cent). In addition, young people aged 16 to 29 stood out as the group most involved, with 23 per cent of them having placed a bet, compared to 18 per cent of people aged 30 to 49 and 10 per cent of those aged 50 and over.

Differences were also identified in relation to monthly family income, with 20 per cent of classes D and E having bet during the period, compared to 16 per cent of classes C and 16 per cent of classes A and B.

Among the bettors, half recognise that they have lost more than they have won on betting apps, while 28% say they have made a profit and 22% did not perceive a profit or loss. The perception of loss is more common among women (53 per cent), people aged 30 to 49 (54 per cent) and those in class C (57 per cent).

The most popular betting apps in Brazil are Bet 365 and Betano, favoured by 24% and 17% of punters respectively. Next are Sporting Bet (8%), Blaze (6%) and Esportes da Sorte (4%). Pixbet (4%) and BetNacional (3%), while 34% of respondents mentioned other apps.

Brazilians and educational apps

With regard to educational apps, 51 per cent of Brazilians with a smartphone have taken a course via an app in the last 12 months. The proportion is higher among women (54 per cent) than men (47 per cent). The most used apps for education are Hotmart (21 per cent) and YouTube (19 per cent), followed by Duolingo (8 per cent), Google Meet (4 per cent) and Zoom (4 per cent).

For the first time, the survey measured the habit of listening to books, with 20 per cent of Brazilians using audiobook apps in the last 12 months. This experience was more common among younger people and those less financially favoured.

In addition, YouTube (39%), Spotify (8%) and Skeelo (7%) stand out among the favourite audiobook apps. Amazon's Audible (6%) and Google Play (4%) were also mentioned, while 51% of respondents use other apps and 9% have no knowledge of the subject.

Categoría:Reports

Tags: Sin tags

País: Brazil

Región: South America

Event

PGS, Perú Gaming Show 2024

12 de June 2024

The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences

(Lima, SoloAzar Exclusive).- Rony Vexelman, Marketing Manager of Optimove, presented the conference “Maximizing AI, the evolution of roles in iGaming”, within PGS event, held last week in Peru. From SoloAzar we share the highlights of the talk that shows how AI impacts online gaming and sports betting marketing campaigns.

Tuesday 18 Jun 2024 / 12:00

Growth and satisfaction on the latest edition of Peru Gaming Show

(Lima, SoloAzar Exclusive).- Busy halls, a wide range of products and outstanding topics in the conferences are some of the highlights of PGS 2024, which ended yesterday at the Lima Jockey Exhibition Center. Satisfaction on the part of organizers, exhibitors and visitors due to the positive balance of the show.

Friday 14 Jun 2024 / 12:00

The exclusive Zitro Experience Event celebrates growth in Perú

(Lima).- Zitro held its Zitro Experience event on June 12th at the exclusive Villa Cosentino in Lima, Peru. The event was a unique opportunity to network in a relaxed atmosphere, while customers enjoyed a spectacular product presentation, followed by a fantastic musical performance.

Friday 14 Jun 2024 / 12:00

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