Noticias de ultima
  • 12.00 Haddad defends progress on the casino and bingo regulation in Brazil
  • 12.00 Gambling Authority’s Latest Report Highlights Ongoing Channelization Issues in Sweden
  • 12.00 SBC Summit Lisbon 2025: ProntoPaga consolidates its position and will present itself as the leading PSP in Latin American iGaming
  • 12.00 Philippines: PAGCOR Clarifies National Database of Restricted Persons Is Not a List of Gambling Addicts
  • 12.00 CT Interactive Grows Bulgarian Portfolio with New Jackpot System and Game Titles
  • 12.00 New Policy Rules for granting remote gambling licenses from 1 January 2026
  • 12.00 Macau Casino Revenue Extends Recovery with Double-Digit August Gains
  • 12.00 Soft2Bet Celebrates 9 Years with Gamification Academy and Charity at SBC Lisbon
  • 12.00 Legends Charity Game to be hosted at Sporting CP's Estádio José Alvalade
  • 12.00 Amusnet Launches 20 Extra Crown Buy Bonus: A Royal Slot Adventure with Expanding Wilds and Guaranteed Wins
Reports

Serving up an ace with our ad:s paid social tennis solution, by Sportradar

Wednesday 26 de July 2023 / 12:00

2 minutos de lectura

(London).- With the tennis summer in full swing and just one more grand slam that fans are eagerly awaiting, our updated ad:s paid social offering now gives sportsbooks the power to engage tennis fans with dynamic adverts showcasing tailored bets.

Serving up an ace with our ad:s paid social tennis solution, by Sportradar

An operator’s real-time odds and bet types are combined with our creative optimisation and tennis data to deliver personalised and timely adverts across Facebook, Instagram and Snapchat.

So, whether those interested in sports betting are following the fortunes of legends like Novak Djokovic and Venus Williams or new superstars like Carlos Alcaraz and Iga Swiatek, our data-driven solution delivers impactful ads to a highly targeted audience.

High-value audience

As the fourth most-watched sport worldwide, tennis has a huge following.i In major markets like the UK, it attracts a larger proportion of high-spending betting customers than those who wager on the likes of football, horseracing, golf, rugby union or boxing.ii

From the tournaments in Australia and France and the United Kingdom to the United States, tennis Grand Slams are summer affairs in their home markets. This guarantees a massive audience of mainstream viewers, sports fans and betting customers at a time when there is a traditional lull in domestic sporting action.

Furthermore, whether the action is on a grass, clay or hard court, tennis has an intriguing global, year-round competition schedule beyond the high-profile Majors. The top-tier men’s ATP Tour alone lists more than 60 tournaments – and we should know.

We have supplied official ATP Tour and Challenger Tour secondary data feeds since the start of last year, and we were recently selected as the successful bidder for the global ATP data and betting streaming rights from 2024.

Holistic offering

Our holistic paid social solution extends beyond the delivery of dynamic social ads through sophisticated tech.

Our full-service offering allows operators to tap into extensive in-house support, comprising experts who provide comprehensive campaign management, measurement and analysis, as well as unrivalled creative input.

This one-stop shop solution enables compelling content to be served up in a cost-effective and hassle-free manner, giving sportsbooks an opportunity to lean on our expertise in order to rise above undifferentiated ads in a lucrative space.

Unlock revenues

Social media is a space dominated by sport, which generates 50% more engagement per post on average than the second-best performing sector.iv Competition for the attention of sports fans on social media is therefore fierce.

But our paid social solution enables sportsbooks to navigate the challenges and deliver striking campaigns that can be used to acquire and retain customers, as well as build brands.

Tennis is just the latest sport to be added to our paid social offering, which already includes football/soccer, American football, basketball, ice hockey, horseracing, cricket, handball and rugby union.

To find out more about our ad:s paid social solution, contact us today.

Categoría:Reports

Tags: Sports Betting, Sportradar, Sportsbook , betting software,

País: United Kingdom

Región: EMEA

Event

GAT Expo CDMX 2025

28 de August 2025

GAT Expo Mexico 2025 closes with an international agreement and the creation of FIJA Federation

(Mexico City, SoloAzar Exclusive).- GAT Expo Mexico 2025 concluded with a historic announcement: the creation of the International Federation of Games of Chance (FIJA), a new organization where Latin American industry associations and guilds will join forces to collaborate. Furthermore, the event organizers and key Latin American regulators agreed to hold their annual summit within GAT Events. Two milestones that mark a new chapter of regional cooperation in the gaming industry.

Friday 29 Aug 2025 / 12:00

A Latin American Gaming Network is born: GAT Expo CDMX seals historic alliance between associations

(Mexico City, SoloAzar Exclusive).- As part of GAT Expo CDMX 2025, a groundbreaking agreement was reached among LATAM gaming associations, announcing the creation of a new platform where they can share information and build common visions for the industry.

Thursday 28 Aug 2025 / 12:00

GAT Expo CDMX 2025 marks a milestone: strategic alliances, innovation, and regional vision for the future of gaming in Latam

(Mexico City, SoloAzar Exclusive).- With more than 390 attendees, an impeccable production and a top level agenda, GAT Expo CDMX 2025 got off to a strong start at Expo Santa Fe. The first day not only brought memorable conferences and key debates on the future of gaming in Mexico, but also an announcement that could transform the regional regulatory panorama: a collaboration agreement between GAT and the Iberoamerican Board of Regulators. And it is just the beginning.

Thursday 28 Aug 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST