Gamanza Engage partners with Apuestas Royal to boost CRM and gamification across Latin America

Gamanza Engage has announced a strategic partnership with Apuestas Royal, a Venezuela-based sports betting and online casino operator with a strong footprint across Latin America, to integrate its suite of CRM, gamification and engagement tools across five of its brands.

Through this agreement, Apuestas Royal will implement real-time CRM solutions, loyalty programs and gamification features, along with free-to-play mini-games designed to increase player interaction and retention.

The rollout will cover the brands Apuestas Royal, Gogo Royal, Juega y Cobra, Jugando a Ganar and Aprieta y Gana, enabling a unified approach to loyalty and engagement strategies across the entire portfolio.

Operators will also benefit from real-time dashboards and data-driven tools to better understand player behaviour and optimize engagement strategies across all brands. Both CRM and gamification modules can be deployed as standalone solutions or as a comprehensive all-in-one platform.

Andrés Blanco, Managing Director, Gamanza Engage, said:

"Apuestas Royal has built a compelling multi-brand presence across Latin America, and this partnership is a natural extension of our mission to bring sophisticated engagement tools to operators in high-growth markets. By deploying Gamanza Engage across five brands simultaneously, Apuestas Royal is taking a smart, coordinated approach to loyalty that will deliver measurable results for player retention and lifetime value."

Sai García, Managing Director, Apuestas Royal, added:

"Our players deserve an experience that goes beyond the game itself, and Gamanza Engage gives us the tools to deliver exactly that. The ability to roll out CRM and gamification across all five of our brands from a single, unified platform is a significant step forward for us. We're focused on building long-term relationships with our users, and this partnership gives us the data, the mechanics and the personalisation capabilities to make that happen at scale across Latin America."