This collaboration marks a major advancement in the company’s X-Nave platform capabilities, enabling operators to deliver real-time, personalized player experiences at scale.

“Partnering with Optimove and integrating their Positionless Marketing Platform into our X-Nave system marks a significant leap forward for our ecosystem,” commented Georgi Mihaylov, Deputy CEO at EGT Digital. “It arms our operator partners with the intelligence and agility they need to craft personalized, real-time experiences that boost retention and long-term player value. This is not just an enhancement - it’s a competitive edge in the fast-evolving market.”

Optimove’s Positionless Marketing approach breaks down silos and empowers marketers to act swiftly and autonomously, aligning perfectly with EGT Digital’s commitment to providing flexible, scalable solutions across casino, sportsbook, and lottery verticals.

“EGT Digital is pushing the industry forward with an agile and future-focused platform,” said Motti Colman, VP Revenue, Gaming at Optimove. “Together, we’re enabling operators to unlock the full power of Positionless Marketing, giving every marketer the ability to analyze data, generate creative assets, and launch self-optimizing campaigns without waiting on anyone else.”

This partnership will bring numerous benefits to operators using X-Nave platform. It will enhance player retention through deeper personalization and will streamline marketing operations with AI-driven insights, while launching smarter campaigns faster and maximizing player lifetime value.

EGT Digital remains committed to delivering innovation that drives growth. The collaboration with Optimove sets a new standard for marketing performance in the iGaming industry.