Imagine Live Expands Global Distribution Through St8 Partnership

Live casino content reaches more regulated markets

Imagine Live has entered into a strategic partnership with St8 to integrate its live casino portfolio into the company’s single-API aggregation platform. The collaboration will make Imagine Live’s games available to operators across Ontario, the United Kingdom and several regulated European markets.

Seamless integration for operators

Through the agreement, St8’s existing operator network will gain immediate access to Imagine Live’s portfolio without requiring additional technical integration. The offering includes classic live dealer games and original game shows streamed from the provider’s studios in Armenia, Romania and Spain.

The partnership significantly broadens Imagine Live’s distribution by leveraging St8’s established infrastructure and operator relationships.

A comprehensive platform for growth

St8 combines game aggregation with a range of operational tools through a single API. Its platform includes AI-powered workflows, reporting, compliance features, promotional tools and lobby management capabilities, allowing operators to manage multiple content providers from one centralized solution.

Executive perspectives

Nadiya Attard, Chief Commercial Officer at Imagine Live, said about the partnership: “Our tables now sit inside a platform that hundreds of operators already use every day. That matters, because high quality live casino content speaks for itself once players find it. The hard part has always been getting in front of the right operators quickly, and this partnership solves exactly that”.

Vlad Negine, CEO of St8 concluded “Imagine Live is a valuable addition to our live casino portfolio, bringing high-quality tables, engaging game shows and localised content to our operator network. Through our single API, partners can add its portfolio without additional integration work and manage it alongside the rest of their content through one unified platform. We are excited to welcome the Imagine Live team and look forward to building a successful long-term partnership together”.