Starting and growing a company requires hard work and dedication. So, when was the last time you raised a glass for your team’s and company’s achievements and milestones? We are well aware that a little celebration can go a long way when it comes to further motivation. Therefore, as we are getting closer to saying goodbye to 2018 and warmly welcoming the new year we decided to celebrate the achievements that serve as a confirmation of BtoBet’s constant commitment to be at the forefront of the challenging iGaming industry.

2018 for us was a year marked by successes in various different aspects and fields. We recall the milestones that brought us immense gratification and highlighted our entire passing year and we raise a glass to the team behind the scenes that worked really hard to achieve this.

A renewed internal structure to kickstart 2018

The start of 2018 was marked by the reshaping of BtoBet’s internal structure that allowed the launch of two new divisions, BtoBet Sports and BtoBet Games. These offer a new set of products – a sportsbook platform and services for bookmakers and a dedicated Gaming platform and services devoted to the gaming industry. Later in January, BtoBet launched its new campaign: “Technifying iGaming Tour 2018. The evolution”. The campaign emphasized how the combination of computer science and human ability can guarantee a unique brand personality in the market.

A unique opportunity for displaying the vast portfolio of products and services was given to BtoBet at iGB Live in Amsterdam. This was indeed a successful event as the company’s Chairman, Alessandro Fried, participated in a panel alongside leading industry experts and delved into the benefits that Artificial Intelligence and Machine Learning keep in hold for the whole industry.

Building and maintaining long-lasting partnerships

It stands to reason that strategic partnerships are a very powerful asset for establishing and expanding a successful business in the gaming and betting industries. With big pleasure we can say that this year was a year of great partnerships for BtoBet.

Together with some leading operators, the company set basis to expand in the Peruvian iGaming market. Moreover, by partnering with Betalfa and Royal Betting Solutions’ Apuestalo, BtoBet furthered its leadership status in Latam. Simultaneously the company also increased its presence in the African continent by putting in place various agreements, consolidating its partnership with top operator Editec and welcoming onboard communications colossus Daar Group.

The launch of the White Label Certification Program

Another milestone that made 2018 a truly remarkable year was the launch of BtoBet’s White Label Certification Program, which further increased the accessibility to the company’s advanced technologies by White Label operators.

The White Label Certification Program is a significant step forward for BtoBet, as it made the company’s advanced iGaming technologies accessible to a wider scenario of local and international operators, no matter the market or size of their operations. This year the company was also delighted to announce their first Certified White Label Partner – STM Group – with the partnership officially launched during ICE Africa.

Gold Certification for superior service

In 2018 the partnership and collaboration between BtoBet and Betradar was further strengthened with BtoBet accredited with the Gold Partner certification once again. This was yet another testimony of the company’s dedication to meet customers’ needs and requirements and to ensure superior service. With the Gold Certified Partner status, BtoBet assures the utmost assistance and implementation of Betradar’s solutions.

Prestigious nominees for excellence’ recognition

Last, but certainly not least, is the space reserved for the awards. BtoBet is honored to have shortlisted for a number of prestigious awards in 2018, which are evidence for the company’s hard work in pursuing new paths to create the very best products for its customers.

In the first half of 2018, BtoBet was delighted to have faced strong competition and to be nominated as “Online Sports Betting Supplier” at the 2018 Global Gaming Awards London. The company was also nominated in the “Innovation in sports betting software” category for the EGR B2B Awards. The second half of 2018 was further highlighted by the nominations in three categories at the Central and Eastern European Gaming (CEEG) Awards, namely “Best Sports Betting Innovation”, “Rising Star in Sports Betting Technology”, and “Best Overall Sports Betting Provider”, and for “Sportsbook Supplier of the year” and “Best Service Provider” at the SBC Awards – nominations that attest that BtoBet established itself as a major player in the industry.

This was followed by even greater success with the company scooping the “In-play betting software of the year” award at the Starlet Awards and the “Innovation of the year” award at the BEGE Awards 2018. At the BEGE Awards ceremony, BtoBet’s CSO, Kostandina Zafirovska, stated that the award is a testament to the cutting edge technology that constitutes the company’s Neuron Sports and Gaming platforms.

But the celebration didn’t stop here. After winning the Starlet and BEGE Awards, BtoBet took great pride in being shortlisted amongst the finalists for next February’s esteemed International Gaming Awards in the “In-Play Sports Betting Company Award” category.

What does the future hold

2018 was a successful and prosperous year for the company. Now we are ready to close this chapter and embrace 2019 with renewed determination. Our team will continue making strenuous efforts to strongly stand up in front of the challenges that this industry keeps in hold and to follow its journey with a clear vision supported by strong determination and ambition.

In the meantime, the clock is ticking for ICE London 2019, the most renowned B2B gaming event that will bring together the international and offline gaming sectors. BtoBet’s team is seeking to make an even greater impact this year, so work is well underway to make this a truly successful event for the company.

We are tremendously happy to invite you to our ICE London Stand S1-320, from the 5th until the 7th of February in London.