Altenar and Greentube join forces to strengthen their offerings in Europe

A partnership focused on regulated market growth

Altenar, the leading sportsbook and iGaming software provider, has announced a strategic partnership with Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC, in a move designed to strengthen both companies' offerings across key regulated European markets.

The agreement will see Greentube integrate Altenar's sportsbook technology, enabling the company to enhance its sports betting proposition with a scalable solution aimed at maximising player engagement and operational performance.

Enhancing the sportsbook experience

Altenar provides a fully managed and highly configurable sports betting platform featuring comprehensive pre-match and live betting coverage, advanced risk management tools, personalised promotional capabilities, and a flexible framework tailored to the needs of operators in regulated jurisdictions worldwide.

By combining Greentube's extensive market presence and digital expertise with Altenar's sportsbook capabilities, the partnership seeks to create new growth opportunities while delivering a seamless and engaging betting experience for players.

Executives highlight shared ambitions

Charlie Williams, Commercial Director at Altenar, said: "We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry. 

"At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK. "We look forward to working closely with the Greentube team and supporting their continued growth."

Ronald van den Brink, Chief Commercial Officer at Greentube, added: "Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that. 

"Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we're well placed to offer something compelling in markets where the bar for quality continues to rise."

Creating value for operators and players

The collaboration is expected to unlock new opportunities for growth while delivering enhanced value to operators and players alike. By combining complementary strengths in technology, content and market expertise, Altenar and Greentube aim to reinforce their positions in Europe's increasingly competitive regulated betting landscape.