The use of influencer marketing has become increasingly important for many operators and especially in markets where strict regulations around gambling advertising limit the marketing options available.

Altenar’s solution allows curated tips and recommendations to be featured in a range of different ways and unique styling can be used to provide a personalised design. Bets from tipsters or influencers can be highlighted in a range of different ways, including as Boosted Odds to provide further visibility to the selections.

Influencers can be assigned a name, an avatar and a unique background and the Tipster Module can also be used to highlight recommended bets from affiliate websites or a sports website.

The new sportsbook feature gives operators a range of marketing options which can allow their brand to stand out and make the most of sponsorship deals with, for example, a brand ambassador.

As gambling advertising laws are tightened in a variety of countries around the world, Altenar’s innovation provides an important solution to increase brand awareness.

Dinos Doxiadis, Altenar’s Director of Product - Sportsbook & Data, said: “We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities. 

The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy. Influencers can be used to enhance brand awareness and drive traffic to a sportsbook and we are excited to offer this feature to our sportsbook clients.”