Badminton Europe extends their partnership with Sportradar for the next 6 years
Wednesday 04 de December 2024 / 12:00
2 minutos de lectura
(Denmark).- Badminton Europe announced an agreement to extend their partnership with Sportradar for the next six years; a partnership that has been in place since 2015. The agreement focuses on Audio-visual Betting & Gaming Rights and Data Collection and Distribution rights for tournaments under the auspices of Badminton Europe, which will include around 40,000 matches during the contract period.

Badminton Europe Chair of the Business Committee Robbert de Kock stated: "The new agreement with Sportradar reflects the strong foundation of our collaboration. I am pleased that this partnership has been renewed, allowing us to focus on enhancing our commercial strategy in the coming years."
The tournaments covered by the agreement are the European Championships, BEC International Challenge, International Series, and Future Series tournaments. An integral part of the agreement is the continuation of the streaming services provided on www.badmintoneurope.tv, where the audience will have access to more than 100 days of live streaming annually.
Badminton Europe’s General Secretary Brian Agerbak comments: "We are very pleased to continue the excellent and constructive partnership with Sportradar. The company has been a reliable and trustworthy partner, as demonstrated during the current contract period. Since the last agreement, we have faced an extended shutdown due to the COVID-19 pandemic, during which we were unable to deliver the products we all hoped for. However, during that period, Sportradar was very supportive and understanding, which is characteristic of a great partner. We are excited to continue this collaboration for the next six years."
Sven Serré, President of Badminton Europe, is also happy with the agreement and states: "Of course, we are delighted to extend our partnership with Sportradar, a company that shares our core values of collaboration, integrity, excellence, and passion for the sport. We also look forward to continuing our joint efforts to bring more entertainment to a global audience through live streaming on badmintoneurope.tv, delivering top-quality live badminton. This contract aligns perfectly with our new strategic plan."
Badminton Europe will continue to benefit from Sportradar’s 20 years plus of experience and expertise in safeguarding fair play in sport. One of the key common goals between the partners is their shared commitment to supporting the integrity of the sport and contributing to a competition free from corruption.
Categoría:Sportsbook
Tags: Sportradar,
País: Denmark
Región: EMEA
Event
G2E - Las Vegas 2025
06 de October 2025
Konami Unveils Solstice Cabinet and BOMBERMAN Slots at G2E 2025
(Las Vegas, SoloAzar Exclusive).- Eduardo Aching highlights a landmark year for Konami, debuting its Solstice cabinet and expanding iGaming reach with Konami Online Interactive. Read more about the firm's highlights in the following Q&A with SoloAzar.
Monday 20 Oct 2025 / 12:00
NOVOMATIC Captivates G2E 2025 with High-Impact Showcase and Product Premieres
(Gumpoldskirchen / Chicago).- Record visitor engagement, U.S. product premieres, and an unforgettable “Play Like You Own the Block” experience defined NOVOMATIC’s powerful presence at this year’s Global Gaming Expo.
Monday 20 Oct 2025 / 12:00
Air Dice Unveils 10 New Game Innovations at G2E 2025, Showcasing Volatility Control and Shifter™ Mechanics
(Las Vegas, SoloAzar Exclusive).- At G2E 2025, Air Dice made a strong impression with the debut of ten new game releases and upcoming titles. Erkki Nikunen, Partner and CBDO, highlighted the company’s focus on player-driven features. With a winter-themed “Nord Legends” booth and growing interest from sweepstakes operators, Air Dice reinforced its position as a creative force in regulated markets and Dice Placement games worldwide.
Thursday 16 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.