Betfred USA Sports establishes their presence in Colorado
2 minutos de lectura
(United States).- Betfred USA Sports, the US subsidiary of Manchester UK based Betfred Group, is excited to announce the launch of its second US sportsbook at Saratoga Casino in Black Hawk, Colorado. The company also announced the signing of a multi-year sponsorship agreement to become an official partner of the Denver Broncos.
The agreement includes plans for a sports betting lounge outside Empower Field at Mile High where fans can visit pregame to receive assistance on placing bets with the Betfred digital app and view live odds in addition to other marketing opportunities in digital, print, radio, TV.
"We're extremely proud of our partnership with Saratoga and are excited to be part of the rich gaming community in Black Hawk. We knew we needed to be aggressive upon entering the Colorado market with a Vegas-quality sportsbook and a sponsorship agreement with the Denver Broncos, one of the premier franchises in US sports. We look forward to launching our online platform right before football season, "stated Bryan Bennett, Chief Operating Officer of Betfred USA Sports.
"Betfred's combination of a physical sportsbook at Saratoga Casino, extensive retail offerings in Europe and an upcoming online offering make them an organization we think Broncos fans will enjoy engaging with," Broncos Chief Commercial Officer Mac Freeman said. "They are relatively new to Colorado and are enthusiastic to be a part of gameday at Empower Field at Mile High. Through a tailgate activation featuring a gaming lounge adjacent to Sports Legends Mall, we will be able to provide our fans with a new and exciting onsite experience at our stadium."
Sam Gerrity, Vice President of Business Development for Saratoga Casino Black Hawk, added "We could not be happier with our partnership with Betfred and its decades of retail and online sports betting experience. Saratoga strives to deliver a premium guest experience, and we believe the Betfred sportsbook continues to build on that promise."
The Betfred sportsbook opens June 17, coinciding with the reopening of Saratoga Casino Black Hawk after a 3-month hiatus due to coronavirus. Staff has spent weeks finalizing the new parking garage and preparing the property with industry-leading health and safety precautions and is excited to welcome guests back to Black Hawk. For complete details regarding the health and safety plan surrounding the reopen visit saratogacasinobh.com.
Categoría:Sportsbook
Tags: Sin tags
País: United States
Event
SBC Summit Americas 2025
13 de May 2025
ProntoPaga impacts SBC Summit Americas with technology that redefines payments in Latin America
(Fort Lauderdale).- In just three years, ProntoPaga went from being a promising post-pandemic idea to becoming a benchmark in the Latin American digital payments ecosystem. With exponential growth of 700% year-over-year, the company has transformed the way payments operate in dynamic industries such as iGaming, sports betting, and the Fintech world.
Friday 23 May 2025 / 12:00
GMW Revolutionizes SBC Summit Americas: Innovation, Gamification, and Player Protection
(Fort Lauderdale, SoloAzar Exclusive).- At SBC Summit Americas, GMW reaffirms its commitment to strategic innovation, combining performance, adaptability, and compliance. Marga Fernández, Head of iGaming Business Development, highlights how the company integrates gamification and player protection to generate unique and sustainable experiences. Discover how these trends are redefining the future of gaming in emerging markets.
Friday 23 May 2025 / 12:00
Uplatform Glowed at SBC Summit Americas 2025
(Cyprus).- Uplatform brought serious sparkle and substance to SBC Summit Americas 2025 in Fort Lauderdale, lighting up Stand C470 with a dynamic mix of business and fun from May 13–15.
Thursday 22 May 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.