Betgenius launches live streaming service for sportsbooks
⏱ 1 min read
(London).- Betgenius, a leading supplier of data and trading services to sportsbooks, has launched a live streaming service giving operators access to new content from sports competitions around the world.
- New content is complemented by official data offering and will plug crucial gaps in in-play betting schedules
- bet365 among the first to go live with the product
Derived from partnerships with official rights holder across multiple sports, the service features thousands of low latency streams including content which has never before been available to sportsbooks.
By focusing on fixtures played at off-peak times, the service allows operators to offer a more engaging experience right around the clock, enhancing bet placement and customer retention during quiet scheduling periods.
International operator bet365 is among the first sportsbooks to go live with the product, with more to be announced in the coming weeks.
All video, captured direct from pitch or courtside, is paired with official data and live betting services, and features easy-access API integration.
Jack Davison, Chief Commercial Officer at Genius Sports Group, said: “Our close relationships with sports rights holders across the world have given us access to new, high quality streaming content which will significantly enhance our sportsbook partners’ in-play products.
“Combined with fast, accurate data on thousands of fixtures, this is a new and cost-effective way to attract more customers with a complete and immersive live betting experience.”
Categoría:Sportsbook
Tags: Betgenius, betting software, Sports Betting, Sportsbook ,
País: United Kingdom
Event
AffPapa Conference Madrid 2026
18 de May 2026
StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.
Friday 29 May 2026 / 12:00
The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.
Friday 29 May 2026 / 12:00
Nordic.Partners Eyes the Future at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.
Thursday 28 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
