Betsson Peru acquires the naming rights of the Peruvian first division of professional soccer

• After more than 20 years, the most important football championship at club level in Peru changes its name.
• Betsson Peru is focused on contributing to the development of Peruvian sports based on values associated with sports entertainment and responsible gaming.

To contribute to the development of Peruvian soccer and as a way to reaffirm its commitment to add positive values to the national sport, Betsson Peru, in alliance with the Peruvian Football Federation (FPF), announces its official integration into the name of the most important Peruvian soccer tournament. In this way, after more than 20 years, the first division of professional soccer in Peru is named Liga 1 Betsson.

“This alliance with the Peruvian Football Federation is a historic step for Betsson Peru. Being part of the first division of professional football is an achievement that fills us with pride, and it also implies a responsibility that we happily shoulder. We are aware of the tough times that sport is going through all around the world, and for this reason, through this sponsorship, we are contributing towards the development of Peruvian football this year”, said Jesper Svensson, CEO of Betsson Group.

Liga 1 Betsson 2021, which will be the 105th edition of the First Division of Peru and the third under the name of Liga 1, is about to start, and with it the news of the name change after more than 20 years. In a complex context due to the pandemic, support for this much-loved sport has been key to ensure the participation of the 18 professional teams that compete in the championship, bringing joy and fun to millions of fans in the country.

With this agreement, the graphic representations of the Peruvian championship will feature Betsson’s logo, both in the visual materials, on the digital platforms, as well as in the corporate identity of the Liga 1 Betsson tournament.

“It is very important for the League that a brand as relevant as Betsson joins us as the main sponsor and that the Peruvian tournament changes the name to Liga 1 Betsson this season. This encourages us to continue the work and add value to the growth of the national sports industry”, commented Benjamín Romero, Marketing and Commercial Manager of the FPF.

This is a significant step by Betsson Peru as it does not only mean a name change in the emblematic national championship. It also consolidates Betsson Peru’s commitment to the development of Peruvian football, promoting as its central axis the #JuegoResponsable campaign – an initiative that promotes responsible gaming on all levels, offering its customers tools that allow them to enjoy the game without exceeding their limits.