Better Collective strengthens tech position with appointment of industry-leading board member

The addition comes shortly after Jens Bager stepped in as chairman of the board, back in August. This is another step towards bringing more relevant experience into the boardroom of one of Denmark’s fastest growing international companies.

At the time of joining Better Collective, Klaus Holse brings an unmatched level of experience that will help drive the tech company forward. Beyond his past role with Microsoft, Holse currently serves as chairman of the board for two other tech companies, as well as being the current CEO of SimCorp. 

Better Collective is commonly recognised by the iGaming industry for their innovative digital strategy and products. This year alone, Better Collective won two prominent industry innovation awards for their newest product SmartBets.

With the addition of Holse to the board, Better Collective aims to propel its innovative strategy even further regarding global technical achievements. 

Jesper Søgaard, CEO and Founder of Better Collective: “We are truly excited to have Klaus join our board. Better Collective has always considered digital innovation as one of its core competences, and Klaus’ expertise will help us develop even further. 

“His insights will ensure Better Collective further strengthen its position as the leading international affiliate for the iGaming industry.

Klaus Holse, Board Member at Better Collective: “The aggregator platforms that Better Collective have already built has truly piqued my interest. 

“Considering that the company has received multiple industry awards for their innovative digital products, they are certainly leading the pack within the iGaming industry and I look forward to bring some of my experience to help drive this further.”