Bettorlogic steps up African content expansion with Truewave deal

Bettorlogic’s especially tailored betting content will form an integral element of the African operator’s digital marketing campaigns through direct affiliates and programmatic buying. Contextual and data driven HTML5 adverts will engage audiences through Truewave’s ad serving platform which is integrated with Bettorlogic data feeds.

Africa represents an excellent sportsbook opportunity for those realising the importance on localisation and understanding user behaviour. Creating targeted content with insightful analysis is a great driver for bet propensity as it provides punters with a purpose to have a wager.

Bettorlogic CEO Andrew Dagnall commented: “Bettorlogic provides sportsbooks with insightful and in-depth information to give meaningful reasons to have a bet. Our work with Bet.co.za in Africa has already shown excellent results. This deal will enable our latest African operator to enhance its customer user experience to drive stronger revenues.”

Truewave CEO Imran Bukhari commented: “The gambling industry is growing fast in Africa and being a primarily mobile dominant market, there is a need to adopt suitable marketing solutions to deliver the best insight around player data and behaviour. Truewave's innovative contextual advertising platform will help the player make informed betting decisions based on the expert insight provided by Bettorlogic.”

African Operator Head of Marketing said: “Truewave will help to both drive and manage our online marketing in the most efficient way. In this perspective, we are very happy to collaborate with Truewave as our online marketing partner in Africa to provide technology and solutions, to increase the company’s revenues.”