Brazil leads ranking in visits to sports betting sites
Tuesday 08 de August 2023 / 12:00
⏱ 1 min read
(Sao Paulo).- Brazil is the country with the highest number of visits to sports betting portals in the world, and the reasons are the long overdue regulation and the number of actual and potential players in its market.
With a record 14 billion accesses to gambling sites worldwide, Brazil is no exception.
According to a study by bnldata.com.br based on data from similarweb and coupomvalido.com.br, Brazil leads the world ranking in terms of visits, with more than 3.19 billion hits. This figure represents 22.78% of the total number of players worldwide.
Brazil's record is so high that it practically doubles the second most visited country, Great Britain, with 1.61 billion, and Nigeria is third, with 1.29 billion accesses.
With the incentive of the Qatar 2022 World Cup, Brazilians' interest in sports betting sites grew by more than 75%. This growth was only surpassed by Chile, which achieved a significant 100% increase in the volume of accesses.
But the surge in Brazilian visits to sports betting sites began in 2018, with the local regulation of the sports betting market.
Within Brazil, the state of São Paulo is the one with the highest number of accesses to sports betting sites, followed by Minas Gerais, Paraná, Rio de Janeiro and Santa Catarina.
Categoría:Sportsbook
Tags: Sin tags
País: Brazil
Región: South America
Event
SiGMA North America 2026
01 de September 2026
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
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