Broadway Platform Partners with Altenar

A Strategic Upgrade for Sports Betting

Award-winning provider Altenar has partnered with Broadway Platform to significantly enhance the sports betting capabilities available to operators using the Spribe-owned iGaming platform.

Recognised internationally for its innovative products, Altenar will integrate its sportsbook module into Broadway Platform, bringing premium sports data feeds across major sporting events, advanced risk management tools, and high-margin features such as Bet Builder and dynamic odds.

New Features to Enhance User Experience

As part of the collaboration, Broadway Platform customers will also benefit from Altenar’s updated front-end technology, featuring a range of interactive widgets designed to improve engagement and player experience. These include Bet Suggestions, Bet Mentor and Bet Boost, offering operators new ways to strengthen their betting propositions and differentiate themselves in competitive markets.

The integration further reinforces Broadway Platform’s position as a flexible and adaptable partner capable of responding to the evolving demands of operators around the world.

Executive Support for the Partnership

Giorgi Samkharadze, Director at Broadway Platform, highlighted the strategic importance of the deal:

"Integrating Altenar’s sportsbook is a huge moment for Broadway Platform. Their proven expertise and advanced technology will allow us to bring an enriched betting experience to our clients and futureproof their brands."

Expanding a High-Performance Ecosystem

Vagelis Bairlis, Head of Sales Operations at Altenar, also welcomed the partnership and emphasized its broader industry impact:

"Partnering with Broadway Platform is an exciting step for Altenar. Spribe is a major force in the industry, and supporting the expansion of their ecosystem aligns with our mission to deliver high-performance, scalable solutions to forward-thinking platforms."

He added:

"We have heavily invested in our entire product offering, and our fully managed sportsbook will give a powerful entry point into sports betting."