BtoBet’s Chief Marketing Officer Sabrina Soldà has expressed her satisfaction regarding BtoBet’s rapid expansion in the region, with the Neuron platforms becoming the platform of choice for local operators who seek to expand their businesses in all regulated markets across Africa. Soldà also stated that BtoBet’s vision has always been to partner with strategic operators that share BtoBet’s same passion for the sports betting and gambling industry, and seek to achieve excellence through technological innovation. “We look forward to working strongly with the Allbet team, and playing a pivotal role in them becoming a leader in their field in the coming years.”

Andre Botha, Managing Member of Bandits Group of Companies proprietary of the “Allbet” brand, said that “BtoBet provided fantastic customer service in the investigation phase of us selecting a partner. Their software and platforms are very well setup with extensive functionality and focused on ease of use for the operator. The Neuron platforms are cutting edge and placed in the forefront of the industry.”

He further remarked that amongst the strong aspects that facilitated their decision to integrate the Neuron platform were “the incredible CRM features, combined with CMS and the AI suggestions that will allow us to continuously monitor the performance of our strategies and be able to analyse our successes and failures to ensure we keep improving our offerings and overall customer journey.

“The CRM, CMS and AI at the core of the platform will allow us to use the information and segmentation of customers which in turn means we can focus on each player’s individual journey, resulting in an advanced and tailored betting experience.”

Interested parties who would like to seek further information regarding the Neuron platforms can ask for a demo by sending an email on sales@btobet.com.