With flexibility, customizability and scalability at the core of the newly integrated lottery solution, operators are given total freedom to deem the ideal strategy of how to make the most of the lottery vertical, either through a seamless integration to their current online gambling channel, or by opting for a stand-alone solution focusing on providing a dedicated lottery experience to players.

The solution’s ability to seamlessly integrate across all retail, internet and mobile channels not only allows the players to partake in a player-centric approach, but at the same time allows licensees to take total control of their acquisition, conversion, retention and reactivation strategies.

Alessandro Fried, BtoBet’s CEO, underlined the flexibility of the lottery solution, with the operators provided with a wholly customizable lotto lobby, that not only features custom CMS and a freehand in terms of UI, but also allows for a simpler management of multiple frontends, and thus more effective implementation of marketing campaigns.

“The lottery solution is also very strong in terms of emerging markets, featuring not only a lightweight API, but also allowing operators to maximise on the opportunity of opening the international lottery scene to these emerging realities through fractions bets, which allow players to place more cost-effective bets specifically tailored for them by buying a fraction of a ticket,” said Fried. Furthermore, he emphasised the potential that this solution provides to gambling businesses in terms of increase in player engagement with licensees given the opportunity to opt for branded lotteries and syndicates, all provided in a localized context, where the core functionalities remain the same across all markets, but allowing for changes in terms of frontend customization, jackpots, language and currencies.

Operators interested in increasing player engagement by integrating the lottery vertical can ask for a demo, by contacting sales@btobet.com.