BTOBET to introduce new retail solution targeting non-anonymous players
⏱ 2 min read
(Malta).- Leading iGaming platform provider BtoBet will be taking center stage during ICE London, unveiling a series of innovative products incorporated in its third generation betting platform, Neuron 3.
One of the features at the core of the Neuron 3 platform is a new Retail solution, with the company’s Chief Executive Office Alessandro Fried describing the product as a fundamental asset for any bookmaker with interest in the retail side of the industry, as they seek to streamline their operations – whatever the channel used by the players – whilst augmenting the user experience at the brick and mortar stage.
Amongst other things, retail agents will be able to make use of a rapid registration process in a bid to transform their anonymous player into non-anonymous customers. In a bid to streamline the back-office process, agents can now also save searches and have them readily available in the form of quick links. Furthermore, the agents will be able to offer a more simplified and quicker betting process, being able to accept bets that are placed either via email or telephone, or scanning a pre-booked betslip. The placement of the bet will be further quickened with the agents making use of advanced the advanced search and filter tools, that filter sporting events by tournament, team, and country.
Whilst the new solution provides the agents with a range of benefits, the players themselves will also be positively impacted, with those who opt to register being able to earn bonuses and free bets. Players will also be able to top-up their balance and also withdraw directly from the betshop, with a verification code sent via SMS to the player for security purposes.
For a deeper insight regarding how Neuron 3 and its integrated features provides a player-centric approach download BtoBet’s latest Industry Report. Interested parties can also schedule a meeting for an exclusive demonstration of the new betting platform at Stand S1-320.
Categoría:Sportsbook
Tags: btobet, betting software,
País: Malta
Event
AffPapa Conference Madrid 2026
18 de May 2026
StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.
Friday 29 May 2026 / 12:00
The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.
Friday 29 May 2026 / 12:00
Nordic.Partners Eyes the Future at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.
Thursday 28 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
