Caesars Entertainment reveals sports betting rebranding move
Tuesday 03 de August 2021 / 11:15
⏱ 2 min read
(Las Vegas).- Caesars Entertainment on Monday unveiled a new rebranding effort that combines the company’s sports betting assets under a single brand following its purchase of William Hill in April.
The company announced in a press release the launch of a new mobile sports betting app, Caesars Sportsbook, that runs on the Liberty platform acquired in the William Hill deal.
The app is live in eight states — Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia and West Virginia — and is expected to be operating in Arizona, Maryland and Louisiana soon pending regulatory approval.
The company also announced a new multimillion-dollar national marketing campaign that features comedian and actor JB Smoove to promote the new sportsbook app.
“The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards,” Tom Reeg, CEO of Caesars Entertainment, said in a statement included in the company’s press release.
Categoría:Sportsbook
Tags: Sin tags
País: United States
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