Digitain signed a partnership agreement with Metropolitan Gaming

Empire Casino to Introduce Digitain’s Sports Betting Solutions

Digitain Expands Its UK Retail Presence Through Strategic Partnership with Metropolitan Gaming to introduce its sportsbook, virtual sports, horseracing and retail solutions at Empire Casino, the operator’s flagship venue in London.

The collaboration represents a significant development in Empire Casino’s sports betting offering, combining Metropolitan Gaming’s established position in the UK land-based gaming and entertainment sector with Digitain’s sportsbook expertise and retail technology.

The new proposition will provide customers with additional opportunities to engage with live sports and retail betting at one of London’s recognised gaming and entertainment destinations.

Digitain Highlights UK Growth Strategy

Dario Jurčić, Chief Commercial Officer for Europe and Africa at Digitain, highlighted the importance of the agreement as part of the company's broader expansion strategy in the UK.

“The UK has always been a key market for Digitain, and we’re very focused on building our presence here with the right partners. We’re particularly pleased to be working with Metropolitan Gaming because this partnership brings together two complementary strengths – their established presence in London’s gaming and entertainment industry and our advanced retail technology,” he said.

He added that supporting Empire Casino’s entry into sports betting represents the type of opportunity Digitain aims to pursue as it continues to strengthen its UK presence.

Alexander Jones, Regional Sales Director for UK and Western Europe at Digitain, also expressed his satisfaction with the agreement, emphasising the combination of Metropolitan Gaming’s understanding of land-based customers and Digitain’s technological capabilities.

“We are extremely proud of this partnership, which brings together Metropolitan Gaming’s understanding of the land-based customer with Digitain’s technology and sportsbook expertise to create a retail experience that people genuinely want to use,” Jones stated.

He noted that the launch at Empire Casino will provide a platform to demonstrate the companies’ combined capabilities, while the broader relationship could open opportunities to support Metropolitan Gaming’s evolving sports betting strategy.

Metropolitan Gaming Sees Further Opportunities in Sports Betting

Mark Malia, Group Gaming Director EMEA at Metropolitan Gaming, welcomed the collaboration, explaining that the company was looking for a technology partner capable of delivering a strong retail sportsbook product while offering flexibility for future expansion.

“We’re pleased to be partnering with Digitain as we continue to expand our offering and explore new opportunities within sports betting. We wanted to work with a technology partner that could offer both a strong retail sportsbook product and the flexibility to work with us as we expand, and Digitain has demonstrated that capability,” Malia commented.

He also highlighted the potential of the agreement to create new ways of engaging customers through sports, entertainment and technology, beyond the initial launch.

A Platform for Future Collaboration

The partnership reinforces Digitain’s commitment to expanding its retail footprint in the UK and establishing relationships with established land-based gaming and entertainment operators.

With Empire Casino serving as the starting point, both companies aim to develop a broader sports betting proposition and explore additional opportunities to enhance Metropolitan Gaming’s offering.

The agreement establishes a foundation for continued collaboration as the operator looks to expand its sports betting activities and strengthen its customer experience through technology.