The agreement brings together GiG's proven platform technology with Betgenius' end-to-end live data, trading and risk management services as a complete sportsbook. This includes official sports betting content from over 300 competitions including the English Premier League, Serie A and EuroLeague basketball.

Betgenius will take on all day-to-day sportsbook management operations, including fully customisable pricing for pre-match and in-play sports, while GiG will provide robust, highly compliant and fast-to-market platform (PAM), technical architecture and front-end development.

The partnership has already signed a Heads of Terms to supply platform and sportsbook software to a major LatAM operator. The final agreement with this operator is expected to be signed in September and will be based on a revenue share model with a minimum contract term of three years.

Jack Davison, Chief Commercial Officer at Genius Sports Group, the parent company of Betgenius says: "The Betgenius-GiG partnership is highly complementary for a number of reasons. Not only do our technologies and specialist services dovetail perfectly to create a complete sportsbook platform solution, our values as highly compliant businesses who operate in a responsible way are very much aligned. We're excited to work together."

Richard Brown, CEO of GiG says: "Betgenius is a market leader within sports data as well as having a first-class risk and trading management solution, and I am delighted that they have chosen GiG as their partner to create a sportsbook and platform solution. Combined we will offer a highly competitive offering to the market, already proven by the signing of a Heads of Terms with a major operator. The partnership will also further improve operational efficiency within our Sports segment." 

The partnership will be fully operational by the end of September and will reduce GiG's operating expenses within Sports Betting Services while significantly enhancing product and service offering combined with increased cost efficiencies and scalability.